Iteris Inc. to Present at B. Riley & Co. Annual Investor Conference in New York; To Discuss Strategy and Technology at Presentation on Aug. 10, 2006

ANAHEIM, Calif.--July 25, 2006--Iteris Inc. (AMEX:ITI), a leader in the development of vision-based technologies and Intelligent Transportation Systems that optimize traffic flow and enhance driver safety, today announced that Jim Miele, the company's chief financial officer, will present at the B. Riley & Co. 4th Annual New York Investor Conference at 1:15 p.m. on Aug. 10, 2006. The Conference will be held at the Le Parker Meridien Hotel, located at 118 West 57th Street in New York City.

Miele will discuss the company's proprietary vision technology, which provides the foundation for its state-of-the-art traffic optimization products, as well as its vehicle safety technology, and the company's Intelligent Transportation Systems consulting business. He will highlight the various applications, market opportunities, and prestigious customer base that currently utilize Iteris' products and services. The company's AutoVue(R) lane departure warning system (LDW) addresses the leading cause of fatalities on U.S. roads, and is currently specified on 33 heavy truck fleets with an estimated combined fleet size of 13,900 trucks and another 54 fleets with approximately 105,000 trucks conducting field tests. LDW is also available to consumers on the Infiniti FX, M, and Q series of automobiles. The Iteris Vantage(R) products provide sophisticated intersection control systems, potentially replacing the expensive and unreliable systems embedded within pavement. In addition, a financial overview of Iteris will be discussed.

Investors can visit the Investor Relations area at www.iteris.com to access a webcast presentation.

About Iteris Inc.

Iteris Inc. is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris Inc. has headquarters in Anaheim. Investors are encouraged to contact the company at 714-774-5000, or at www.iteris.com.

About the B. Riley Investor Conference

This one-day conference will feature presentations from approximately 30 companies with an average market cap of approximately $228 million. The companies will represent industries including retail, semiconductors, technology hardware, software, IT services, communications, media and healthcare. For more information on the conference, the most current list of presenting companies, or registration information, visit www.brileyco.com.