MotorSports Emporium Upgrades Business Model; New Strategic Direction Offers Greater Potential for Growth

SCOTTSDALE, Ariz.--July 24, 2006--MotorSports Emporium Inc. (OTCBB: MSEP) announced today the company is upgrading its business model based on the intent to provide a greater return and more opportunity to its shareholders. The new strategy will fully leverage the various assets of MSEP. MotorSports Emporium (the "parent") is organizing its subsidiaries and operating divisions into separate corporations that will be solely owned by the parent company.

Upon completion of the incorporation of its subsidiaries and operating divisions, the parent company shall own 100% of the following corporations: (1) Quadriga MotorSports Inc. (100 million shares authorized), (2) Scottsdale Die Cast Inc. (100 million shares authorized), (3) Pit Stop Studios Inc. (100 million shares authorized), and (4) Drivers Digs Inc. (100 million shares authorized).

"Our new strategy concentrates on expansion and innovation through the targets of motor sport spectators, sponsors and drivers, each needing the other to be successful. We plan to utilize the unique products and services of the various divisions and subsidiaries of MSEP to grow operations and increase shareholder value," said David Keaveney, president and CEO of MotorSports Emporium Inc.

One in three adults consider themselves race fans. There are more than 100 million racing enthusiasts in the United States with 40% spending nine or more hours per week on race-related activities. "Auto racing is the fastest growing spectator sport and is second only to the NFL in popularity. MSEP taps directly into the passion of this market with its current product line and planned services," said Keaveney.

The trend for the motor sports industry is to specialize. MSEP's new strategy is consistent with that market segmentation. By creating independent entities under one parent umbrella, MSEP is still able to maintain synergy across its sister companies, while each grows virally as an independent entity. The intent of the new strategy is to create independent management, sales and operation teams to focus solely on the growth of each independent company. Additionally, as independent companies, each is able to leverage different merger and acquisition opportunities without compromising the capitalization structure of the parent company. This will give each subsidiary stronger negotiating power to participate in the M+A process. Lastly, as each company under the umbrella of MotorSports Emporium grows domestically and internationally, it will be presented with possible corporate finance options on its own. This will provide necessary growth capital for the subsidiary as well as placing tangible assets on the balance sheet of the parent company.

Keaveney continued, "Through our various divisions MSEP can cross pollinate opportunities from within our organization to increase revenues at little or no cost. Our die cast model car business, ScaleCars, will become more specialized focusing on higher end larger profit margin items catering to more discriminating buyers. DriversDigs, race-worn signature memorabilia, will become more active as we enter into more agreements with drivers/teams. The art-related business of PitStopStudios will focus more specifically on action shots and still work of our growing base of drivers/teams. Quadriga MotorSports will be the outlet of new consumer products developed especially for drivers under their own brand."

As the controlling shareholder of each of these subsidiaries, the financials of the independent companies flow up to the parent. However, by creating these separate entities, each will be able to accelerate growth by focusing on its simplified business model. This strategy will allow each brand to grow autonomously, attract stronger management and sales teams, evaluate more merger and acquisition candidates, and fund themselves, for growth, without diluting the parent company. Ultimately, it is the continued mission of the board and management team to maximize shareholder value by fully leveraging the assets, knowledge, expertise and potential of the company.

"We have learned a lot since our reorganization in December 2004 and know that we have to broaden our product and service lines to profit in this lucrative and exciting marketplace. Our interaction with spectators, drivers and sponsors has shown we can provide a very necessary service. We plan to build upon the skills, relationships and knowledge to increase value for our shareholders. We are very optimistic about our marketing strategy, financial goals and business development," concluded Keaveney.

About MotorSports Emporium Inc.

MotorSports Emporium Inc. is a fast-track, multifaceted and diversified company in the motor sports industry targeting INDY, NASCAR, Formula 1, and other racing series, spectators, classic car, and high-performance auto enthusiasts, professional and amateur mechanics, and discriminating consumers in search of high-quality auto parts and accessories. MotorSports Emporium reaches consumers through mass market retailers, auto parts suppliers, home television shopping networks, infomercials, industry and consumer trade shows, and consumer direct advertising (television, magazine and Internet). For more information, visit www.motorsportsemporium.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests, and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.