IGA Worldwide and Interpret Sign First In-Game Advertising Rating System Deal; Brands, Advertising Agencies and Game Publishers Now Have The Industry's First 'Common Language' To Rate The Value of In-Game Ad Venues

LOS ANGELES and NEW YORK--July 20, 2006--Interpret LLC and IGA Worldwide, Inc. announced the first independent in-game advertising rating system in which IGA Worldwide's lucrative in-game ad network will be measured by Interpret's proprietary third-party measurement currency - Gameasure.

Gameasure will provide title, demographics, reach, frequency, duration and depth of engagement metrics for IGA Worldwide's portfolio of video games, which will soon be approaching the consumer reach equivalent to a mid-size TV network. This means for the first time that brands, advertising agencies and game publishers now have the industry's first 'common language' to rate the value of in-game ad venues.

"For the first time in the evolution of in-game advertising, advertisers will be provided with an independent measure of the value of dynamically served ads," said Justin Townsend, CEO of IGA Worldwide. "Brands want proven metrics for their ad investment and IGA is the first company to deliver third party data that is far and away ahead what's available in traditional advertising mediums," he added.

"Until now, advertisers have had no way of understanding the value of in-game advertising," said Michael Dowling, CEO Interpret LLC. "With an ever expanding audience at all age levels for video games, and fractured media habits, delivering an accurate and credible measure of ads in games is critical to the growth of the industry and crucial for advertisers."

Interpret's Gameasure is fed data from thousands of gamers male and female ages 13 and older that play games at least one hour per week. These gamers range from PC console users to casual online card players. Interpret's Gameasure is compliant with the Media Rating Council (MRC) minimum standards compliance.

With Gameasure, IGA Worldwide is the first in-game advertising company delivering industry recognized standards established for measurement or CPM rates, which is the currency in which brands will buy advertising space on its network.

About Interpret LLC

A leading new media market research firm, Interpret's mission is to follow consumers' lead in breaking down content silos and attaining a holistic view of the media world. Staffed by senior ex-Nielsen execs, the company provides consumer research and new media measurement solutions to the stakeholders of traditional and new media. With media consumption habits shifting radically, the company's unique insight into consumer attitudes and behavior - whether consumed on "traditional" media platforms like TV or movie screens or on "new" media platforms like video games, cell phones or digitally distributed content online - Interpret is fast becoming the go-to source on new media.

About IGA Worldwide, Inc.

IGA Worldwide, Inc. (www.igaworldwide.com) is the leading independent in-game advertising company helping brands to understand and exploit the rich and diverse opportunities available now and in the future. Its proprietary ad serving network, Radial, enables advertisers to target millions of engaged consumers across a wide range of platforms and genres while they play. It also provides strategic consulting services including integrated product placement and promotion through its wholly-owned communications consultancy, Hive, a trading name of IGA Hive Ltd. Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Intel Capital, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the 'Breakout Company of the Year 2006' and as a 'Top Private Technology Company In The World.