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Rush Enterprises, Inc. Reports Second Quarter Results; EPS Increases 31% to $0.59 on a Revenue Increase of 23%

SAN ANTONIO--July 19, 2006--Rush Enterprises, Inc. , which operates the largest network of heavy-duty and medium-duty truck dealerships in North America and a John Deere construction equipment dealership in Houston, Texas, today announced results for the second quarter ended June 30, 2006.

In the second quarter, the Company's gross revenues totaled $569.2 million, a 23.3% increase from gross revenues of $461.8 million reported for the second quarter ended June 30, 2005. Net income for the quarter was $14.9 million, or $0.59 per diluted share, compared with net income of $11.2 million, or $0.45 per diluted share, in the quarter ended June 30, 2005.

The Company began recording stock option expense in the first quarter of 2006 as required by Statement of Financial Accounting Standards No. 123R. This non-cash expense totaled $931,000 ($581,875 after tax or $0.02 per diluted share) in the second quarter of 2006.

The Company's truck segment recorded revenues of $543.9 million in the second quarter of 2006, compared to $442.5 million in the second quarter of 2005. The Company delivered 2,695 new heavy-duty trucks, 1,185 new medium-duty trucks and 954 used trucks during the second quarter of 2006, compared to 2,469 new heavy-duty trucks, 681 new medium-duty trucks and 874 used trucks in the second quarter of 2005. Parts, service and body shop sales increased to $104.8 million in the second quarter of 2006 from $86.3 million in the second quarter of 2005.

The Company's construction equipment segment recorded revenues of $20.2 million in the second quarter of 2006, compared to $16.3 million in the second quarter of 2005. New and used construction equipment unit sales revenue increased 34.2% to $15.7 million in the second quarter of 2006 from $11.7 million in the second quarter of 2005. Construction equipment parts, service and body shop sales increased 7.7% to $4.2 million in the second quarter of 2006 from $3.9 million in the second quarter of 2005.

In announcing the results, W. Marvin Rush, Chairman of Rush Enterprises, Inc., said "The second quarter results were very strong and we continue to be confident about Rush's prospects for the remainder of the year. 2006 is on track to be a record year for us in terms of truck deliveries and parts, service, body shop and finance and insurance revenues. As a result, we expect to achieve record profits in 2006."

Mr. Rush added, "New emissions standards governing diesel engines manufactured after January 1, 2007 will cause a significant decrease in truck deliveries in 2007. We expect second and third quarter 2007 deliveries to be down more significantly compared to 2006 than first quarter 2007 deliveries. We expect the market to begin to rebound in the fourth quarter of 2007 and to be followed by strong markets in 2008 and 2009 as customers pre-buy trucks in advance of even more stringent diesel engine emissions standards that will go into effect in 2010."

Rusty Rush, President and Chief Executive Officer of Rush Enterprises, Inc., said "We remain committed to growing our medium-duty business and improving our absorption rates. We have expanded our medium-duty product offering in several locations and have created a dedicated medium-duty sales force. We sold over 400 medium-duty trucks in the month of June. When you consider that we only sold 899 medium-duty trucks in all of 2003, it is obvious that our medium-duty efforts are generating positive results. We expect to sell more than 4,500 medium-duty trucks in 2006. We believe the continued growth of our medium-duty operations will soften the earnings impact that will result from fewer Class 8 trucks being sold in 2007." Rusty Rush added, "I am also very excited about the progress we have made toward reaching our goal of achieving a 110% absorption rate by the end of 2008. The Company's absorption rate increased from 104.4 % in the second quarter of 2005, to 109.5% in the second quarter of 2006. Through June 2006, the Company's year-to-date absorption rate was 105.3% compared to 100.5% in the first six months of 2005."

Conference Call Info.

Rush Enterprises will host its quarterly conference call to discuss earnings for the second quarter on Thursday, July 20th, 2006 at 10 a.m. EST/ 9 a.m. CST. Earnings will be reported on Wednesday, July 19th, 2006 after close of market. The call can be heard live by dialing 866-200-5830 (US) or 732-694-1588 (International) and entering the pin code 947572 followed by the # key or via the Internet at www.rushenterprises.com ("Events") section, www.earnings.com or www.streetevents.com. For those who cannot listen to the live broadcast, the Webcast will be available until August 20th. The audio replay will be available until August 20th, by dialing 866-206-0173 (US) or 732-694-1571 (International) and entering the conference reference code 179747 followed by the # key.

About Rush Enterprises, Inc.

Rush Enterprises, Inc. operates the largest network of heavy-duty truck and medium-duty dealerships in North America and a John Deere construction equipment dealership in Houston, Texas. Its operations include a network of over 40 Rush Truck Centers located in Alabama, Arizona, California, Colorado, Florida, Oklahoma, New Mexico, Tennessee and Texas. The Company has developed its Rush Truck Centers and its Rush Equipment Center as "one-stop centers" where, at one convenient location, its customers can purchase new or used trucks or construction equipment, purchase insurance products, purchase aftermarket parts and accessories and have service performed by certified technicians. For additional information on Rush Enterprises, Inc., please visit www.rushenterprises.com.

Certain statements contained herein, including those concerning current and projected truck industry and market conditions, sales and delivery forecasts, anticipated improvement in the Company's absorption rates, the Company's prospects and anticipated results for the remainder of 2006 and 2007 and the impact of diesel emissions standards on the truck market, are "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, but are not limited to, competitive factors, general U.S. economic conditions, economic conditions in the new and used truck and construction equipment markets, customer relations, relationships with vendors, the interest rate environment, governmental regulation and supervision, product introductions and acceptance, changes in industry practices, onetime events and other factors described herein and in filings made by the company with the Securities and Exchange Commission.


                RUSH ENTERPRISES, INC. AND SUBSIDIARIES
                      CONSOLIDATED BALANCE SHEETS
                  JUNE 30, 2006 AND DECEMBER 31, 2005
          (In Thousands, Except Shares and Per Share Amounts)



                                               June 30,   December 31,
                                                 2006         2005
                                              -----------  -----------
                                              (Unaudited)
ASSETS
------
CURRENT ASSETS:
 Cash and cash equivalents                   $   140,502  $   133,069
 Accounts receivable, net                         58,350       63,473
 Inventories                                     415,553      338,212
 Prepaid expenses and other                        1,999        1,829
 Deferred income taxes, net                        4,557        3,856
                                              -----------  -----------

  Total current assets                           620,961      540,439

PROPERTY AND EQUIPMENT, net                      224,729      196,161

OTHER ASSETS, net                                113,027      103,634
                                              -----------  -----------

  Total assets                               $   958,717  $   840,234
                                              ===========  ===========

LIABILITIES AND SHAREHOLDERS' EQUITY
------------------------------------
CURRENT LIABILITIES:
 Floor plan notes payable                    $   374,942  $   315,985
 Current maturities of long-term debt             24,126       18,807
 Current maturities of capital lease
  obligations                                      2,651        2,277
 Advances outstanding under lines of credit        3,154        2,755
 Trade accounts payable                           28,575       23,327
 Accrued expenses                                 57,649       51,151
                                              -----------  -----------

  Total current liabilities                      491,097      414,302

LONG-TERM DEBT, net of current maturities        123,387      114,345
CAPITAL LEASE OBLIGATIONS, net of current
 maturities                                       14,543       14,628
DEFERRED INCOME TAXES, net                        23,958       23,339

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
 Preferred stock, par value $.01 per share;
  1,000,000 shares authorized; 0 shares
  outstanding in 2005 and 2006                         -            -
 Common stock, par value $.01 per share;
  40,000,000 class A shares and 10,000,000
  class B shares authorized; 16,770,060
  class A shares and 7,895,863 class B
  shares outstanding in 2005; and 17,011,268
  class A shares and 8,059,915 class B
  shares outstanding in 2006                         251          247
 Additional paid-in capital                      168,267      162,603
 Retained earnings                               137,214      110,770
                                              -----------  -----------

  Total shareholders' equity                     305,732      273,620
                                              -----------  -----------

  Total liabilities and shareholders' equity $   958,717  $   840,234
                                              ===========  ===========




                RUSH ENTERPRISES, INC. AND SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF INCOME
               (In Thousands, Except Per Share Amounts)
                              (Unaudited)

                          Three Months Ended       Six Months Ended
                              June 30,                June 30,
                       ----------------------- ----------------------

                           2006        2005        2006        2005
                        ----------  ----------  ----------  ----------
REVENUES:
 New and used truck
  sales                $  423,717  $  343,940  $  787,064  $  642,871
 Parts and service        112,449      91,990     217,316     174,999
 Construction
  equipment sales          15,706      11,743      30,140      19,719
 Lease and rental          10,239       8,387      19,619      16,090
 Finance and insurance      5,005       4,073       9,070       7,236
 Other                      2,122       1,684       3,914       2,945
                        ----------  ----------  ----------  ----------

  Total revenues          569,238     461,817   1,067,123     863,860

COST OF PRODUCTS SOLD:
 New and used truck
  sales                   393,298     320,481     727,470     598,851
 Parts and service         66,068      53,173     128,347     103,179
 Construction
  equipment sales          14,008      10,077      26,706      17,095
 Lease and rental           7,898       6,336      15,034      12,038
                        ----------  ----------  ----------  ----------

  Total cost of
   products sold          481,272     390,067     897,557     731,163
                        ----------  ----------  ----------  ----------

GROSS PROFIT               87,966      71,750     169,566     132,697

SELLING, GENERAL AND
 ADMINISTRATIVE            57,572      47,698     114,228      91,306

DEPRECIATION AND
 AMORTIZATION               3,106       2,590       6,014       5,003
                        ----------  ----------  ----------  ----------

OPERATING INCOME           27,288      21,462      49,324      36,388

INTEREST EXPENSE, NET       3,518       3,217       7,064       5,711

GAIN ON SALE OF ASSETS         17          22          50          85
                        ----------  ----------  ----------  ----------

INCOME BEFORE INCOME
 TAXES                     23,787      18,267      42,310      30,762

PROVISION FOR INCOME
 TAXES                      8,920       7,032      15,866      11,843
                        ----------  ----------  ----------  ----------

NET INCOME             $   14,867  $   11,235  $   26,444  $   18,919
                        ==========  ==========  ==========  ==========

EARNINGS PER COMMON
 SHARE - BASIC
 Net income            $      .59  $      .47  $     1.06  $      .79
                        ==========  ==========  ==========  ==========
EARNINGS PER COMMON
 SHARE - DILUTED
 Net income            $      .59  $      .45  $     1.05  $      .76
                        ==========  ==========  ==========  ==========

 Weighted average
  shares outstanding:
  Basic                    24,998      24,064      24,853      23,998
                        ==========  ==========  ==========  ==========

  Diluted                  25,215      24,855      25,174      24,826
                        ==========  ==========  ==========  ==========