Research and Markets: The Issues of Vehicle Branding and Positioning Are Increasingly Prevalent

DUBLIN, Ireland--July 19, 2006--Research and Markets (http://www.researchandmarkets.com/reports/c39592) has announced the addition of Global OEM Forward Model Programmes, Forecasts To 2016 to their offering.

This new report on the forward model programmes of the world's OEMs shows increasing model globalisation. The report, which analyses forward model programmes as far out as 2016 for 61 brands from 17 OEMs, highlights many interesting trends. Many European OEMs for instance will retain old models with lower prices for developing markets once replacements arrive - the Skoda Octavia will become the Octavia Tour, the Punto the Punto Classic and the Clio the Clio Campus.

Beyond this, the report also shows vehicles made and sold in very different markets, such as a Korean-made SUV that will be sold by Renault in Europe, and a Chinese-made Citroen also to be sold in Europe.

The issues of vehicle branding and positioning are increasingly prevalent: Nissan Europe is abandoning the upper medium segment by not replacing the Primera, and GM is increasingly merging future Opel and Saturn products whilst Ford are set to abandon the MPV sector in North America. Acura are starting their global crusade, and on a technical level, the report shows BMW will return to turbocharging (of petrol engines) after a long absence, whilst Honda move towards diesels for North America.

About the Author Glenn Brooks is a specialist automotive writer and analyst. After editing the global e-newswire of UK-based JATO Dynamics, JATONews, in the late 1990s, he took up the position of managing editor in California for Santa Clara-based Autoweb.com. His experience there saw him immersed in the North American retail vehicle market before returning to the UK and spending five years editing and writing for Formula 1 and in-house OEM magazines. Drawing on his contacts and passion for the automotive industry, he now devotes himself exclusively to automotive industry analysis and writing, and he is a leading expert on future model programmes.

This 244-page report is the OEM forward model for anyone interested in future model programmes of the world's OEMs. Whilst extremely comprehensive (it covers all vehicles from 61 brands and 17 OEMs out as far as 2016) it is also one of the fastest ways to get a complete handle on who will be producing what, where, how and even why - don't waste time with complicated databases or guesswork, just skip to the OEM, brand or vehicle you need and find all the key facts and figures in a matter of minutes.

Presented entirely in an accessible, factual and waffle-free 'executive summary' style, the OEM forward model programme report is published with the reader's convenience in mind: it is written not to conform to a word or page count with unnecessary padding, but to present all key facts and information in the shortest possible space and time. It is the quickest way to effectively gain the forward model insight of hundreds of industry insiders - enabling you to consume many months of research and key nuggets of unknown information as quickly as possible.

For more information visit http://www.researchandmarkets.com/reports/c39592