Reply! Appoints David Kallery as Executive Vice President of Corporate Development

WALNUT CREEK, Calif., July 19 -- Reply!, Inc. (www.reply.com), today announced the addition of David Kallery as Executive Vice President of Corporate Development. Most recently, Kallery served as Senior Vice President of Corporate Development at Exclusive Resorts, the world's largest luxury residence club, where among other things, he successfully developed partnerships with global branded companies such as American Express, UBS, and Merrill Lynch, driving the company's growth and significantly impacting revenue and profits.

Reporting to Reply! Chairman and CEO Payam Zamani, Kallery will immediately assume responsibility for leading the company's efforts to capitalize on long-term corporate growth opportunities and align its strategy in key business operations including mergers and acquisitions activities and business and partnership development.

"David brings the expertise and track record of a hands-on business leader and the experience of a seasoned operations executive," said Zamani. "This strong combination of skills and business acumen is an important addition to the company's executive management team and will support his success as EVP, Corporate Development of a fast-growing and innovative company like Reply!."

Kallery brings more than twenty years of experience in corporate strategy and operations management in the business and technology sector, including his tenure at Exclusive Resorts. Prior to Exclusive Resorts, Kallery was Chief Operating Officer of PurpleTie. He has also served as vice president of product development and operations at Visa U.S.A., where he developed and implemented a new business unit for the company: e-Visa. Previously, Kallery spent 15 years at United Parcel Service, holding a variety of management positions including responsibility for its largest operation in Los Angeles with over $1 billion in revenues, then steadily rising to Director of Corporate Strategy at UPS' corporate offices.

"I look forward to leading Reply!'s corporate development and strengthening the company's presence in existing markets and directing its entrance into new and exciting consumer categories, further establishing Reply! as the leading service helping consumers with some of life's bigger decisions," said Kallery. "I'm excited to be a part of a hyper-growth company that is uniquely positioned to deliver significant opportunities for many years to come."

Kallery's business success has been chronicled by some of the country's most influential business and technology industry publications for his investment strategies, business, and technical and managerial achievement. Kallery holds a bachelor's degree in business management and lives with his family in Colorado and the San Francisco Bay Area.

About Reply!, Inc.

Since it's founding in 2001 by a team of industry veterans, Reply! has become the leading provider of online consumer services in their commitment of "making life's big decisions easier"(TM). Reply! provides consumers with free-of-charge access to valuable services and decision making tools currently in two core industries: real estate and automotive, with continuing expansion into other major categories. Reply!'s comprehensive family of online trade brands -- RealtyNow(R), AgentConnect(R), Connecting Neighbors(R), and iMotors(R) -- provide a highly effective model of performance based e-marketing solutions to locally targeted service providers.

Based in Walnut Creek, CA, Reply! has experienced significant overall expansion and success. Within the last 12 months, Reply! has increased its workforce to over 300, secured a funding round of $17 million, and made a series of important executive management hires. To learn more about Reply!, visit www.reply.com.