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Harley-Davidson Announces Second Quarter Results

Worldwide Retail Motorcycle Sales Up 10 Percent

MILWAUKEE, July 17 -- Harley-Davidson, Inc. today announced record revenue and earnings per share for its second quarter ended June 25, 2006. Revenue for the quarter was $1.38 billion compared to $1.33 billion in the year-ago quarter, a 3.3 percent increase. Net income for the quarter was $243.4 million compared to $237.4 million, an increase of 2.5 percent over the second quarter of 2005. Second quarter diluted earnings per share (EPS) were $0.91, an 8.3 percent increase compared to last year's $0.84.

Harley-Davidson's worldwide dealer network sold more than 125,000 motorcycles during the second quarter, an increase of 10.0 percent over the prior year. U.S. retail motorcycle sales for the second quarter grew by 8.1 percent and international sales increased by 17.3 percent. "I am very pleased with our retail performance during the quarter," said Jim Ziemer, President and Chief Executive Officer, Harley-Davidson, Inc. "And looking back over the past 12 months, worldwide retail sales of our motorcycles have grown 8.6 percent. This momentum demonstrates the continued strong appeal of our products and the Harley-Davidson experience," he said.

"I am equally pleased with our prospects for the future, given the exciting new products and services we are bringing to market. Last week we introduced our 2007 models to nearly 5,000 dealership employees and owners during our Summer Dealer Meeting in San Diego. The highlight of the meeting was the dramatic unveiling of an all new, state-of-the-art engine, the Twin Cam 96(TM). This outstanding new engine, mated with our recently-introduced six-speed transmission, is featured in the 2007 Dyna(TM), Softail(R), and Touring models," said Ziemer.

"Looking ahead to the remainder of 2006, the Company's wholesale shipment target for the calendar year remains between 348,000 and 352,000 Harley-Davidson(R) motorcycles," said Ziemer. "Our motorcycle shipment plan for the third quarter is 97,000 motorcycles. This includes approximately 12,500 Harley-Davidson motorcycles that were produced in the second quarter to prepare for the new model introduction."

"The Company believes that worldwide retail sales of Harley-Davidson motorcycles will support a wholesale unit growth rate in the range of 5 to 9 percent annually and an annual EPS growth rate of 11 to 17 percent," said Ziemer.

Motorcycles and Related Products Segment - Second Quarter Results

Revenue from Harley-Davidson motorcycles was $1.03 billion, an increase of $21.7 million, or 2.2 percent over the same period last year. Shipments of Harley-Davidson motorcycles totaled 79,796 units, an increase of 2,668 units, or 3.5 percent over last year's second quarter.

Revenue from Parts and Accessories (P&A), which consists of Genuine Motor Parts and Genuine Motor Accessories, totaled $251.7 million, an increase of $13.9 million, or 5.9 percent over the year-ago quarter. Revenue from General Merchandise, which consists of MotorClothes(TM) apparel and collectibles, totaled $67.1 million, an increase of $3.7 million, or 5.8 percent.

For the long term, the Company expects the growth rate for P&A revenue to be slightly higher than Harley-Davidson's motorcycle shipment growth rate, and the General Merchandise growth rate is expected to be lower than the motorcycle shipment growth rate.

Gross margin for the second quarter of 2006 was 37.5 percent of revenue, equal to the margin for the same period in 2005. Operating margin decreased to 23.6 percent in the second quarter of 2006 from 24.0 percent in the second quarter of 2005.

Motorcycle Retail Sales Data

Worldwide retail sales of Harley-Davidson motorcycles increased 10.0 percent for the second quarter of 2006 compared to the same period in 2005. In the U.S., retail sales of Harley-Davidson motorcycles increased 8.1 percent for the quarter. The heavyweight motorcycle market in the U.S. increased 9.9 percent for the same period.

Retail sales of Harley-Davidson motorcycles grew 17.3 percent in international markets during the second quarter of 2006 compared to the second quarter of 2005. Second quarter retail sales increased 15.8 percent in Japan; Europe was up 15.6 percent; Canada was up 13.4 percent and all other international markets combined were up 33.5 percent.

  Data is listed in the accompanying tables.

  Financial Services Segment

Harley-Davidson Financial Services (HDFS) reported second quarter operating income of $56.3 million, an increase of $5.2 million, or 10.3 percent compared to the year-ago quarter. This increase was primarily due to higher net interest income and insurance revenues. For the long term, the Company expects the HDFS operating income growth rate to be slightly higher than the growth rate of Harley-Davidson motorcycle shipments.

Income Tax Rate

The Company's second quarter effective income tax rate was 36.0 percent compared to 35.5 percent in the same quarter last year. This increase was due to the expiration of the federal research and development tax credit as of December 31, 2005. The Company expects its full year effective tax rate in 2006 to be 35.5 percent, assuming the retroactive reinstatement of this tax credit.

Harley-Davidson, Inc. - Six Month Results

For the first six months of 2006, revenue totaled $2.66 billion, a 3.6 percent increase over the year-ago period. Earnings per share were $1.77, an increase of 9.3 percent compared to the same period last year.

Through the first six months of this year, shipments of Harley-Davidson motorcycles were 159,302 units, a 3.5 percent increase compared to last year's 153,844 units. Harley-Davidson motorcycle revenue was $2.04 billion, up 2.6 percent compared to last year's $1.99 billion. P&A revenue totaled $434.7 million, a 4.8 percent increase over last year's $414.7 million. General Merchandise revenue totaled $135.6 million, a 10.4 percent increase compared to $122.9 million during the same period in 2005.

HDFS operating income was $107.9 million, a 3.2 percent increase over last year's $104.6 million.

Cash Flow

Cash and marketable securities totaled $1.00 billion as of June 25, 2006, a decrease of $41.7 million during the first half of 2006. Cash flow from operations was $828.8 million and capital expenditures were $89.1 million during the first half of 2006.

Stock Repurchase

The Company repurchased 7.8 million shares of its common stock at a cost of $392.5 million during the second quarter of 2006. For the first six months, the Company has repurchased 9.9 million shares of its common stock at a cost of $499.5 million. These shares were repurchased under an authorization from the Company's Board of Directors to buy back 20 million shares. A total of approximately 10 million shares remain under this authorization.

Company Background

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and their retail customers.

                          Harley-Davidson, Inc.
               Condensed Consolidated Statements of Income
                               (Unaudited)
                 (In thousands, except per share amounts)

                                Three months ended       Six months ended
                               June 25,    June 26,    June 25,    June 26,
                                 2006        2005        2006        2005

  Net revenue                $1,377,047  $1,333,264  $2,662,137  $2,568,728
  Gross profit                  516,326     500,434   1,009,540     964,717
  Operating expenses            191,358     181,084     372,260     346,510
    Operating income from
     motorcycles & related
     products                   324,968     319,350     637,280     618,207

  Financial services income      98,567      85,302     194,468     174,114
  Financial services expense     42,310      34,281      86,580      69,534
  Operating income from
   financial services            56,257      51,021     107,888     104,580

  Corporate expenses              6,751       7,012      11,508      14,286
  Total operating income        374,474     363,359     733,660     708,501
  Investment income and other,
   net                            5,885       4,689      13,202      11,818
  Income before provision for
   income taxes                 380,359     368,048     746,862     720,319
  Provision for income taxes    136,929     130,657     268,869     255,713
  Net income                   $243,430    $237,391    $477,993    $464,606

  Earnings per common share:
    Basic                         $0.91       $0.85       $1.77       $1.62
    Diluted                       $0.91       $0.84       $1.77       $1.62

  Weighted-average common
   shares:
    Basic                       267,487     280,577     270,133     286,685
    Diluted                     268,130     281,181     270,783     287,493

  Cash dividends per common
   share                          $0.21       $0.16       $0.39      $0.285

                          Harley-Davidson, Inc.
                  Condensed Consolidated Balance Sheets
                              (In thousands)

                                         (Unaudited)             (Unaudited)
                                           June 25,  December 31,  June 26,
                                             2006        2005        2005

  ASSETS
  Current Assets:
      Cash and cash equivalents            $391,967    $140,975    $319,720
      Marketable securities                 612,508     905,197     416,202
      Accounts receivable, net              150,526     122,087     138,413
      Finance receivables held for sale     233,167     299,373     212,836
      Finance receivables held for
       investment, net                    1,101,587   1,342,393   1,021,490
      Inventories                           292,757     221,418     225,778
      Other current assets                  114,613     113,794     102,578
  Total current assets                    2,897,125   3,145,237   2,437,017

  Finance receivables held for investment,
   net                                      678,938     600,831     564,526
  Other long-term assets                  1,467,266   1,509,141   1,264,515
                                         $5,043,329  $5,255,209  $4,266,058

  LIABILITIES AND SHAREHOLDERS' EQUITY
  Current liabilities:
      Accounts payable & accrued expenses  $739,510    $668,139    $628,695
      Current portion of finance debt        34,605     204,973       7,994
  Total current liabilities                 774,115     873,112     636,689

  Finance debt                            1,000,000   1,000,000     800,000
  Postretirement healthcare benefits         67,801      60,975      54,652
  Other long-term liabilities               233,580     237,517     140,433

  Total shareholders' equity              2,967,833   3,083,605   2,634,284
                                         $5,043,329  $5,255,209  $4,266,058

                          Harley-Davidson, Inc.
             Condensed Consolidated Statements of Cash Flows
                               (Unaudited)
                              (In thousands)

                                                   Six months ended
                                               June 25,           June 26,
                                                 2006               2005

  Net cash provided by operating activities    $828,783           $785,350

  Cash flows from investing activities:
    Capital expenditures                        (89,124)           (75,430)
    Finance receivables held for investment,
     net                                        (54,485)           (77,074)
    Collection of retained securitization
     interests                                   26,227             53,751
    Net change in marketable securities         293,623            920,539
    Other, net                                    1,719             (9,934)
  Net cash provided by investing activities     177,960            811,852

  Cash flows from financing activities:
    Net decrease in finance-credit facilities
     and commercial paper                      (161,437)          (485,085)
    Dividends paid                             (104,494)           (80,486)
    Purchase of common stock for treasury      (499,543)        (1,014,645)
    Excess tax benefits from share-based
     payments                                     1,547              6,171
    Issuance of common stock under employee
     stock option plans                           8,176             21,404
  Net cash used by financing activities        (755,751)        (1,552,641)

  Net increase in cash and cash equivalents     250,992             44,561

  Cash and cash equivalents:
    At beginning of period                      140,975            275,159
    At end of period                           $391,967           $319,720

                        Net Revenue and Motorcycle
                              Shipment Data
                               (unaudited)

                               Three Months Ended       Six Months Ended
                              June 25,    June 26,    June 25,    June 26,
                                2006        2005        2006        2005
  NET REVENUE (in thousands)
  Harley-Davidson(R)
   motorcycles               $1,027,800  $1,006,105  $2,036,342  $1,985,056
  Buell(R) motorcycles           29,347      25,925      53,403      45,974
  Parts & Accessories           251,703     237,754     434,652     414,658
  General Merchandise            67,071      63,406     135,622     122,869
  Other                           1,126          74       2,118         171
                             $1,377,047  $1,333,264  $2,662,137  $2,568,728

  HARLEY-DAVIDSON UNITS
  Motorcycle shipments:
    United States                58,052      58,997     118,322     119,875
    Export                       21,744      18,131      40,980      33,969
  Total                          79,796      77,128     159,302     153,844

  Motorcycle product mix:
    Touring                      27,336      26,519      54,873      51,590
    Custom                       36,714      35,371      72,508      69,657
    Sportster(R)                 15,746      15,238      31,921      32,597
  Total                          79,796      77,128     159,302     153,844

  BUELL UNITS
  Motorcycle shipments:
    Buell                         3,539       3,067       6,576       5,536

               Retail Sales of Harley-Davidson Motorcycles
                           Year to Date (June)

                                                 2006         2005

  United States                                154,041      143,683
  Europe*                                       20,635       18,353
  Japan                                          6,217        5,358
  Canada                                         8,646        7,975
  All other markets                              7,406        5,530

  Total Retail Sales of Harley-Davidson
   Motorcycles                                 196,945      180,899

  Data Source (subject to update)

Data source for all 2005 and 2006 retail sales figures shown above is sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning retail sales, and this information is subject to revision.

* Data for Europe include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom

Only Harley-Davidson(R) motorcycles are included in the Harley-Davidson Motorcycle Sales data.

                    Heavyweight (651+ cc) Market Data
                       Data Through Month Indicated

                                                 2006         2005

  United States (June)                         321,839      295,702
  Europe* (May)                                195,528      183,439

  Data Source
  United States: Motorcycle Industry Council
  Europe: Giral S.A.

* Data for Europe include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom