Formula Drift Inc focuses on meeting the needs of drifting popularity Irvine, CA (July 13, 2006) - Formula Drift Inc. today announced the launch of www.formulad.com <http://www.formulad.com/> , the official website dedicated to the first and only sanctioned and recognized North American professional drifting championship series (sanctioned by Sports Car Club of America). Formula Drift revived the original site in order to provide constant and detailed information to the drifting community. "This revitalized site meets the needs of this extreme sport, including flash video, driver profiles, track layouts, and updated news and results." said Fred Chang, marketing manager for Formula Drift Inc. "Formula Drift has grown on and off the course and while we found that nearly fifty percent of our fan base spends 8 to 30 hours online every week, we need to provide constant updates to keep them up to speed on our activity." In addition to providing updates on the Championship Series, FormulaD.com will provide video clips and images from each location highlighting the spectacular powerslides and clouds of smoke bellowing off competitor's tires as they compete in aggressive side-by-side action. Formula Drift encourages fans to become part of the forum and submit their appreciation for the sport. Formula Drift, Inc. is gearing up for the fifth event in the 2006 Need For Speed Formula Drift Championship presented by Circuit City. Competition continues August 19 at Evergreen Speedway in Monroe, WA. ABOUT FORMULA DRIFT. Entering its third season, Formula Drift, produced and wholly owned by Irvine, Calif.-based Formula Drift, Inc., continues to expand into new markets as the first and only sanctioned and recognized North American professional drifting championship series. A well established sport in Japan for more than a decade, Formula Drift, Inc. had the vision and was instrumental in bringing the first official competition to the United States in 2003 at Irwindale Speedway. The unanticipated fan interest led to the rapid formation of the first ever, sanctioned and recognized drifting circuit, Formula Drift, which had its roots firmly grounded in Southern California, a hotbed for incoming Japanese-influence automotive trends. An important part of the program involves community outreach. Drivers and Formula D serve as the ambassador for the sport of drifting bringing exhibitions to traditional or mainstream motor sports events across the country which have included: Bridgestone Monterey Grand Prix/Champ Car Race, USAC, NASCAR Busch North & Featherlite Southwest and the SPEED World Challenge, among others. Basic rules and information about Formula Drift, as well as a race schedule and ticket information, are available at www.formulad.com.