Bikers Against Drunk Drivers (B.A.D.D.) Retains TransMedia Group for Media Campaign Against Drunk Drivers

Bikers Raise Awareness and Funds in the Fight Against Drunk Driving

DAYTONA BEACH, Fla., July 10 -- TransMedia Group, Palm Beach County's largest independent public relations firm, has announced today that they have been retained by Bikers Against Drunk Drivers (B.A.D.D.) to publicize their efforts in the fight against drinking and driving and implement a marketing campaign to capture a larger audience.

Marking their 20th anniversary, B.A.D.D. prides themselves on raising awareness about the dangers of drinking and driving both cars and motorcycles. To help those affected by motorcycle accidents, B.A.D.D. travels throughout Canada and the United States to raffle off motorcycles signed by celebrity supporters like ZZ-Top, David Bowie and Ozzy Osbourne, donating the money to those left injured or alone after the loss of a loved one. B.A.D.D. has recently formed a partnership with Bruce Rossmeyer of Bruce Rossmeyer's Destination Daytona and his several Harley-Davidson dealerships, where they plan to host the World's Largest Bike Giveaway.

"TransMedia has done an impressive job understanding the message and importance of our organization," says Danny Perkins, founder and executive director of B.A.D.D. "Their 25 years worth of experience and contacts will add a new dimension to our campaign and help us expand our market."

"B.A.D.D. is a super cause that we're proud to support with both publicity and fundraising," says Tom Madden, founder and CEO of TransMedia Group. "With nearly 40% of accidents caused by drunk drivers, we are proud to represent an organization working hard to make a difference."

About TransMedia Group

TransMedia Group, headquartered in Boca Raton, FL, is an award-winning PR and marketing firm that has served clients worldwide since 1981. For more information, visit http://www.transmediagroup.com/ .

About B.A.D.D.

Bikers Against Drunk Drivers (B.A.D.D.), is a nationally chartered non- profit organization dedicated to reducing the incidence of drunk driving through awareness and raising funds for those impacted by motorcycle accidents. B.A.D.D. celebrates their 20th Anniversary this year in the fight against drunk driving. For more information, please visit http://www.baddcentral.com/ .

   MEDIA CONTACT:      Kelli Bloechinger
                       TransMedia Group
                       561-750-9800 X 226
                       kelli@transmediagroup.com

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