Intelligent Direct Marketing Partners with Paul D. Cummings World Wide Enterprises

ROCKLIN, Calif.--July 6, 2006--Intelligent Direct Marketing, Inc.(TM) (IDM), a major national direct marketing company for the automotive industry, has partnered with Paul D. Cummings World Wide Enterprises, a sales training and development organization, to help car dealerships across the nation dramatically increase revenues.

IDM, whose marketing techniques are recognized for getting customers to come into the dealership, and Paul Cummings, known for his virtual training network that provides salespeople with the strategy and tools necessary to increase gross profit and deliver a higher level of service to every customer -- is the perfect marriage for auto dealerships looking to dramatically increase closing ratios and profits while decreasing turnover.

IDM now offers the NADA Speaker of the Year Paul Cummings' interactive sales training courses to auto dealerships in various topics such as leadership, winning words, telephone mastery, customer service, desking and closing techniques.

"It doesn't matter how much money a dealership or manufacturer spends in advertising to get someone on the lot. If the dealership is not trained professionally, it's a waste of money," said Todd Vowell, owner/founder of IDM.

This virtual training vault was put together exclusively for IDM and includes the experience from Vowell's writing, producing and selling of over 70,000 direct mail promotions since 1987 and Paul Cummings' 21 years of dynamic teaching techniques. This combined effort offers the world's first customized online training vault that was specially designed for IDM's dealers running a direct mail promotion.

The training includes new segments every month that train the receptionists, salespeople, sales management, porters, administrative, GM, and even the dealer. A dealer no longer needs to pay an outside company 35% of their gross profit to have professional "closers" come in.

"We make your dealership better not just on sale day but every day!" said Vowell. "Plus, the training is with the best teacher in the world available to your people on his best day, 24 hours a day, 7 days a week, without fail, no exceptions!"

About Intelligent Direct Marketing

Intelligent Direct Marketing, Inc.(TM) is a major direct marketing service for the automotive industry with headquarters in Rocklin, California. The company has produced over 35,000 direct mail promotions, and mailed over 200 million pieces for the automotive industry. Founded in 1994, IDM is the fastest-growing direct marketing company in the United States with over 4,000 clients. For more information call (800) 368-7436 or visit www.intelligentmarketing.com.

About Paul D. Cummings World Wide Enterprises

The Paul D. Cummings World Wide Enterprises organization is committed to providing powerful and dynamic sales training programs and initiatives. Whether you are launching a full-scale customer retention initiative, struggling to improve your CSI or bottom-line, our training products and initiatives are focused on raising the standard and providing the ingredient you need in order to achieve dynamic results. For more information, visit www.paulcummings.com.