Bang & Olufsen Wins Major Car Sound System Award in the United States

The Bang & Olufsen in-car entertainment system featured in the Audi A8 has been voted the world's best sound system

ARLINGTON HEIGHTS, Ill., July 6 -- At the seventh annual 'Interior of the Year' awards, conducted by Ward's AutoWorld magazine, the Bang & Olufsen Advanced Sound System -- specially designed for the Audi A8, received the top audio award. A jury of 69 automotive journalists voted it 'best sound system.'

The winners of the annual 'Interior of the Year' awards -- which also included categories for best overall interiors, best navigation systems and best interior innovations -- were selected from a field of 53 finalists picked by the editors of Ward's Auto World's various magazines and newsletters. To be eligible, a vehicle had to be new or redesigned for the 2006 model year car, or a 2007 model available for sale in calendar year 2006. Selection was based on overall styling, functionality, quality, fit and finish, convenience, and special features.

The Advanced Sound System in the Audi A8 is tailor made to the exact acoustic requirements of the A8's interior -- its size, shape and materials. It is the first in-car sound system from the renowned Danish hi-fi experts.

Its acoustic brilliance is achieved partly by the use of innovative new Acoustic Lens Technology that ensures an even horizontal dispersion of higher frequencies into the car interior, and partly by using Bang & Olufsen's patented digital amplifier technology, ICEpower, that supplies the 14 speakers -- each with its own dedicated amplifier -- with more than 1,000 watts of power.

"We are very pleased to receive this honorary award," states Kim Gravesen, President of Bang & Olufsen America, Inc. "We believe the Advanced Sound System in the Audi A8 is a sensational evolution to the marketplace that will set new standards in sound delivery and state-of-the-art design."

The award was presented in Detroit at the opening of the Auto Interiors Show. Now in its 13th year, the Auto Interiors Show is presented by Ward's Automotive Group and is recognized as the automotive industry's leading trade show and conference for vehicle interiors.

Bang & Olufsen a/s

Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality consumer electronic products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones, medical, and multimedia products. With more than 2,400 employees and products sold in more than 60 countries worldwide, Bang & Olufsen turnover for the 2004/2005 financial year was DKK 3,742 million (USD 608 million).

Further information about Bang & Olufsen a/s is available from http://www.bang-olufsen.com/ .