KCR Release #2, 7-5-06
Smith heads KCR marketing efforts
Eddyville, Ky. – Doug Smith has joined Keith Coleman Racing as the Vice President of Strategic Partnerships.
An NBC Universal Executive for over 10 years, Smith is an operations, merchandising, and business development leader with an outstanding profit and loss and balance sheet record. He has been recognized for bottom-line project management, product/brand development, business development, strategic planning, marketing analysis, strong sales presentations and contract negotiation.
“I’ve had a lot of great experiences in my career, but this is something completely different,” said Smith. “I’m really excited about the opportunity to be a part of the KCR team. The world of NASCAR is incredibly exciting and competitive and I’m thrilled to be a part of it.”
Smith, who resides in Florida, will be the primary contact person for all marketing efforts at KCR.
“What we’ve got in Doug is someone who understands business, as well as sales and sponsorship,” said Keith Coleman, team owner. “Not only does he know the benefits of being in racing, but he can tell our prospective partners how their investment will impact their business and that is an incredible tool to have.”
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