Cooper Tire and S3 Magazine Search for Cover Car
FOR IMMEDIATE RELEASE July 5, 2006 COMPANY CONTACT: Michelle R. Zeisloft 419-424-4251 mrzeisloft@coopertire.com Cooper Tire and S3 Magazine Search for Cover Car One cool ride will be featured on the Cover of S3 Magazine FINDLAY, OHIO, JULY 5, 2006 COOPER TIRE & RUBBER COMPANY has teamed up with Speed, Style & Sound (known as S3) magazine in the search for a cool car that will be the cover star in the November 2006 SEMA Show issue of S3. Automobile enthusiasts are invited to post photos of their vehicles (including all car modifications) along with the location of their local Cooper Tire dealer on coopertire.com through August 31, 2006. Vehicle photos cannot be uploaded without including the name/location of the entrant's nearest Cooper dealer. The winner will be chosen in October followed by a professional photo shoot of the vehicle and a two-page feature article in S3, which includes the coveted magazine cover. In April, Cooper debuted its new lifestyle-oriented, high-adrenaline national ad and print campaign as the company continues to expand its visibility as smart, innovative, and high tech with a continued focus on high performance. "We are growing consumer awareness of the Cooper brand around the world to get the maximum value from our brand," said Dave Craig, Director of North American Advertising for Cooper Tire. "We are developing a hot new image and our advertising and marketing programs are creating a buzz with a wide range of consumers from traditional tire buyers to automobile and race enthusiasts." Cooper's outreach to a younger audience is evident in its growing involvement in racing and other motorsports, as well as a focus on non-traditional advertising and marketing. "We are continuing to explore every opportunity to engage with consumers," said Craig. "The cover car contest is just one way to do that - keeping the Cooper name out in front of potential buyers of all ages." For more information about Cooper Tire and to enter your cool ride in the cover car contest, visit coopertire.com. To see the latest issue of S3 magazine, visit S3mag.com. Finally, an opportunity to let the rest of the world see what you've been hiding in your garage! About Cooper Tire & Rubber Company Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture, marketing and sales of passenger car, light truck, medium truck tires and subsidiaries that specialize in motorcycle and racing tires, as well as tread rubber and related equipment for the retread industry. With headquarters in Findlay, Ohio, Cooper Tire has 59 manufacturing, sales, distribution, technical and design facilities within its family of companies located around the world. For more information, visit Cooper Tire's Web site at www.coopertires.com. - ### - To no longer receive emails from Cooper Tire, including news and information, please reply to this message with "REMOVE" in the subject line.