FEV Engine Technology Selects Rohatynski/Harlow as Public Relations Agency of Record
Auto Industry Veterans to Provide PR Services for Advanced Engineering Firm
AUBURN HILLS, Mich., July 5 -- Leading automotive engineering firm FEV Engine Technology, Inc. (FEV) announced today that it has selected Rohatynski/Harlow Public Relations Consulting as its agency of record. Agency Principals Joe Rohatynski and Marc Harlow will provide senior-level strategic counsel and national tactical program implementation as FEV continues to solidify its position as the premier independent engineering services firm to the transportation industry. The announcement was made by Robert J. Last, vice president, Operations and Communications, FEV.
Rohatynski and Harlow are industry veterans who bring a combined 40 years of experience to FEV, particularly in the area of automotive public relations. The team has provided public relations services to numerous Tier One and Tier Two automotive suppliers. They also previously led the public relations effort of the North American International Auto Show. Both have held executive positions with Detroit and Lansing public relations firms, where they directed national and international public relations activities for automotive clients.
"In reviewing our public relations needs, we determined that Joe Rohatynski and Marc Harlow, as a smaller agency, could provide the senior counsel that we need plus the flexibility and responsiveness to meet the demands of this fast-paced industry," said Last. "Joe and Marc know the business and the people who work in the business, and that is a valuable asset for FEV."
About FEV
FEV is an independent engine and powertrain systems research, design and development company headquartered in Aachen, Germany. Globally, it provides complete concept-to-production (C2P(TM)) support to the transportation industry, commercial engine manufacturers and the emerging fuel-cell industry. The company designs, prototypes and develops advanced gasoline-, diesel- and alternative-fueled engines, as well as advanced vehicle powertrain concepts, electronic control systems and hybrid-electric vehicles. FEV also is a global supplier of advanced test cell, instrumentation and test equipment.