Mitsubishi Motors North America Signs Two-Year Agreement for Intelliprice(TM) Service

BOCA RATON, Fla., July 5 -- Mitsubishi Motors North America has announced that it has signed a two-year agreement with Intelliprice(TM) as the exclusive trade-in appraisal service on its corporate website. The announcement was made by Rich Donnelson, director of relationship marketing for Mitsubishi and Mike McFall, president of Veretech Inc., which created and provides the Intelliprice service.

"We are proud to have been the first OEM to select and deploy Intelliprice on our corporate website more than four years ago," said Donnelson. "We decided to renew our agreement with Intelliprice because it has proven to assist visitors at our website with the shopping process by providing a realistic trade-in price range. In addition, it provides high quality sales leads for our dealers," he added.

According to Donnelson, "Intelliprice generates thousands of high quality leads at a fraction of the cost of third party sources. These are customers who are visiting our site and have a high propensity to buy," he said.

Todd Cahan, GM of Max Madsen Mitsubishi in the Chicago area agrees. "This is an example of a program that works at all levels. It adds a popular service to the corporate website while generating high quality leads for us dealers."

Many Mitsubishi dealers like Max Madsen also subscribe to Black Book(R) Online, the dealer version of the Intelliprice service.

"A majority of online auto shoppers want a fast and accurate evaluation of their trade. This helps to establish their financial position in the transaction and speeds the shopping and delivery process. We also know that dealers who respond with a timely e-mail or telephone call have a much better chance of making the sale and getting the trade. It all adds up to a better shopping and buying experience, as well as increasing customer satisfaction," said McFall.

Mitsubishi Motors North America is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, sport utility vehicles and light trucks through its dealer network. For more information, visit http://www.mitsubishicars.com/ .

Intelliprice is provided by Veretech, Inc., a privately-held technology and Internet marketing company based in Boca Raton, Fla. For additional information, visit http://www.intelliprice.com/ .

Considered to be the industry's most timely and accurate source of vehicle pricing data, the Black Book(R) family of vehicle appraisal guides is published by NationalAutoResearch, a division of the Hearst Business Media Corporation. New and used car dealers, lenders, manufacturers, and government agencies have relied on Black Book since 1955. Black Book provides values for both new and used vehicles, exotics and collectables, motorcycles, ATVs, snowmobiles, personal watercraft, and heavy duty commercial trucks and trailers. Black Book data is published weekly in multiple formats including printed guides, electronic data feeds, Internet-based real time applications,

hand-held PDAs, and a variety of other custom products. Please visit http://www.blackbookusa.com/ for more information.