Datalliance Operations Team Grows; Datalliance Appoints Steve Morales to Director of Operations; Morales Responsible for Daily Operational Support for the VMI Service

CINCINNATI--July 5, 2006--Datalliance has announced its appointment of Steve Morales to the position of Director of Operations. In his new position, Morales will be responsible for all operational support services to ensure full reliability of the Datalliance solution. Datalliance is a complete electronic commerce service that combines comprehensive VMI functionality and advance system design to allow collaboration between suppliers and their distributors across the Internet.

In the capacity of Information Systems Manager for Central Valley Community Bank of Fresno, California, Morales implemented and developed all facets of technical solutions including hardware, software, networks, and security processes. Morales received a Bachelor of Science in Business and an MBA from California State University.

"We are very pleased to have Steve on board," said Carl Hall, President of Datalliance. "This appointment will extend our proficiency in operational reliability and support. Steve's background in technical support will be an asset as the customer base of Datalliance continues to grow."

In addition to Morales, Datalliance has recently appointed 2 new customer care analysts to support the growing list of companies utilizing the services of Datalliance.

About Datalliance

Datalliance is a Software as a Service company with extensive experience designing, developing and executing mission critical supply chain systems for Fortune 500 companies. As a result of extensive industry and technology experience, Datalliance has developed a comprehensive VMI-based e-commerce service. Datalliance enables suppliers and their customers to establish effective VMI relationships quickly and easily as well as facilitating collaboration across the Internet. Datalliance customers include companies such as: Philips, Goodyear Tire and Rubber Company, Johnson & Johnson and SKF. For more information about Datalliance and VMI, please visit: http://www.datalliance.com