Dodge/Save Mart 350 Highest Rated Sporting Event of Weekend

 

SONOMA, Calif. - The NASCAR NEXTEL Cup Series
Dodge/Save Mart 350 at Infineon Raceway was the highest rated televised
sporting event last weekend nationwide. 

 

The event earned a 5.1 rating on FOX, with the next closest sporting
event being the Dodge/Save Mart 350 pre-race show, also on FOX (3.1).
The race rating also represented a 9-percent increase over the 2004
Dodge/Save Mart 350 (4.7 on FOX). 

 

It was the second-highest rated NASCAR NEXTEL Cup Series event in the
history of Infineon Raceway, trailing only the 2005 event  in Sonoma
(5.7, highest rated and most viewed road-course race in the history of
NASCAR). The 2006 race attracted 8.2 million viewers

 

Locally, the race generated a 2.6 rating in San Francisco and a 6.1
rating in Sacramento on FOX. The Sacramento market was up 30-percent
over last year's rating of 4.7. The Dodge/Save Mart 350 aired directly
up against the PGA, MLB, Track and Field, FIFA World Cup, College World
Series, Champ Car, Grand American Rolex Sports Car Series and the Dew
Action Sports Tour. 

 

One rating point equals one-percent of all U.S. households. All data
used was obtained from Nielsen Media Research.