IDM Launches One-of-a-Kind Search Engine Marketing Platform for U.S. Auto Dealers

ROCKLIN, Calif.--June 28, 2006--Intelligent Direct Marketing, Inc.(TM) (IDM), a major national direct marketing company, has launched IDM Interactive, bringing the power of local search engine marketing to America's automotive dealerships in a unique way.

"If your website isn't on page-one for the Internet search terms your customers use, not your dealership name, you are missing leads that should rightfully be yours," said Todd Vowell, owner/founder of IDM. "The problem is that customers don't search for your company name; they search for your 'Type of Business' in your 'City.' We fix that in a way no one else currently offers."

IDM Interactive creates a highly optimized, rich-media enabled platform for dealers. This exclusive product forms a call-to-action website capable of linking the dealer's local direct mail, TV, radio, and newspaper ads, as well as their vehicle inventory from the front page of Google in such a way that car buyers in the dealer's local market can view all of the dealer's most current advertising offerings online.

IDM Interactive brings the dealer real, qualified leads because the customer doesn't see the dealer's current offers until he or she asks for it -- meaning the customer is currently in the market to buy a vehicle.

According to J.D. Power and Associates, more than two-thirds of all car shoppers use the Internet to buy autos, and more than 70% start their process at an Internet search engine, such as Google, Yahoo! or MSN.

"We've discovered that 96% of the dealer web sites we survey don't show up at all on page-one of Google for some of the most popular search terms," said Jim Bonfield, President of EyeballFarm Interactive and search engine platform creator. "Most customers are very surprised to learn how invisible they are for the search terms that matter. Most had assumed that just because they have a website, they can be found. That's simply not the case."

About Intelligent Direct Marketing

Intelligent Direct Marketing, Inc.(TM) is a full service marketing firm with headquarters in Rocklin, California. The company has produced over 35,000 direct mail promotions for the automotive industry. Founded in 1994, IDM is the fastest-growing direct mail company in the U.S. with over 4,000 clients. For more information call 800-368-7436 or visit www.intelligentmarketing.com.