Zipcar Announces Additions of Chief Marketing Officer and Vice President of Engineering

Senior Talent and Recent Financing Position Nation's Largest Car Sharing Company for Rapid Expansion and Continued Category Leadership

CAMBRIDGE, Mass., June 27 -- Zipcar, North America's largest car sharing company, today announced that Sarah Dekin has joined the company in a newly created position as Chief Marketing Officer (CMO) and Doug Williams has joined as Vice President of Engineering. These seasoned hires complete Zipcar's executive leadership team and position the company to rapidly execute domestic and international growth, broaden the brand and increase profitability. Both positions report directly to Zipcar CEO Scott Griffith.

Sarah Dekin joins Zipcar from The House of Blues where she was Executive Vice President of Strategic Marketing & Development in charge of hotel and casino development, brand licensing and international expansion. Prior to House of Blues, Ms. Dekin worked as Director of Market Strategy and Planning at California Pizza Kitchen and was a consultant at leading strategy consulting firm, Bain and Company. With nearly 15 years of strategic marketing experience, Ms. Dekin will immediately assume responsibility for all aspects of Zipcar's marketing and member services initiatives, leveraging her expertise to further establish Zipcar as a leading lifestyle brand. Ms. Dekin holds a Masters of Business Administration degree from the Harvard Business School.

According to Ms. Dekin, "Zipcar's strong brand and leadership position, fueled by sophisticated management systems and great cars, is remarkable for a company this young. The interdependence Zipcar shares with its members provides the foundation for a powerful lifestyle brand. I am thrilled to be part of this impressive team and the newest Zipster."

In his role at Zipcar, Doug Williams will continue to enhance Zipcar's award-winning technology. Williams immediately assumes all responsibility for Zipcar's innovative online, telecommunications and in-vehicle systems. Mr. Williams joins Zipcar from Empirix, the leading provider of voice and web testing and monitoring solutions, where he served as Vice President of Engineering. Prior to Empirix, Mr. Williams held the position of Senior Vice President of Technology and Product Development at Family Education Network, the largest K-12 education network on the Internet. Along with a combined Electrical Engineering and Computer Science degree from Princeton, Mr. Williams holds an MBA from the Harvard Business School.

"With membership and revenue increasing more than 100% this year, combined with recent commitments for $20 million in lease financing from GE Capital, Zipcar is looking ahead to unprecedented domestic and international expansion," said Scott Griffith, CEO of Zipcar. "With the additions of Sarah Dekin and Doug Williams, we have added more horsepower to our world class team that will continue to extend our lead in the car sharing category."

The company also announced that Zipcar veteran Matthew Malloy has been named Vice President of Marketing and Sales Operations. In his new role, Mr. Malloy will be responsible for new market launches and supporting the rapid growth of Zipcar's current regions, including Metro Boston, New York, Washington DC, San Francisco and Toronto. Roy Russell, previously Vice President of Engineering, will assume a long-term role as Founding CTO.

The two new executive hires follow recent announcements from Zipcar, including $20 million in lease financing from GE Capital and the launch of Zipcar's first international market in Toronto.

About Zipcar: With 60,000 consumer and business drivers, Zipcar is North America's largest car sharing service. The company currently operates 1,500 vehicles in 11 states and provinces, including metropolitan New York, Boston, San Francisco, Minneapolis, Toronto and Washington, DC. With Zipcar's technology, accessing and using a Zipcar is as easy as getting cash from an ATM. In minutes or up to a year in advance, members can reserve Zipcars online or by phone, 24 hours a day, seven days a week. Zipcar members have automated access to Zipcars using a "Zipcard" to simply unlock the door and drive away. With Zipcar, gas, parking and insurance are always included. For more information, visit http://www.zipcar.com/.