TomTom Gives Driving Directions More Personality With Navtones, the Ringtones for GPS; Celebrity Voices from Burt Reynolds and Dennis Hopper to Mr. T Available for Download onto TomTom's Navigation Devices

CONCORD, Mass. & LOS ANGELES--June 27, 2006--Make your driving experience even better by listening to one of your favorite A-list celebrities or a humorous character as they show you the way on your TomTom portable navigation device. TomTom, the leading portable navigation solution provider worldwide, has signed a marketing agreement with Navtones to offer celebrity voices as a downloadable option to TomTom's GPS devices. For as little as $12.95 per voice, TomTom customers can now hear their driving directions with attitude from Mr. T, from the distinctive voice of Burt Reynolds or from the revved up Dennis Hopper. Some voices may be available for less and others even for free on a promotional basis.

The digitized voices can be downloaded from www.navtones.com on a range of TomTom's GPS devices, including the TomTom flagship GO line, TomTom RIDER for motorcycles and TomTom NAVIGATOR 5.

"We are excited to be working with such an innovative and cutting edge company and view our voice downloads as a perfect compliment to TomTom's consumer-friendly image," said Will Andre, chief executive officer of Navtones. "Our voices turn the mindset of once dry driving directions into an entertaining adventure in the car. Our downloadable voices integrate with TomTom's navigation software so the driver can still hear step-by-step directions, with a few added phrases for fun - all in the voice of a familiar celebrity or character voice."

Navtones has included two additional free voices for a limited time with the purchase of a celebrity download.

TomTom also offers 70 preloaded* voices in 36 languages. Other entertaining voices available for download from TomTom include celebrity John Cleese, a NYC cab driver, a Freudian psychoanalyst, Granny Rose and many more. Go to www.tomtom.com to see and hear a complete list, and for easy download instructions.

"At TomTom, we strive to bring our consumers the best portable navigation products on the market," said TomTom vice president of marketing, Anne Louise Hanstad. "Similar to ringtones on cell phones, we find that drivers are most interested in hearing navigation directions from a voice that matches their mood or personality. Whether it's Dennis Hopper or Burt Reynolds chiming funny phrases, the array of choices make navigating with TomTom even more entertaining and personal."

About Navtones

Navtones is the latest innovation in the high-growth consumer GPS navigation market. Exclusive celebrity voices for turn-by-turn guidance are just a click away for drivers or passengers wishing to personalize their navigation experience. Navtones is a product of Wanderlust Media - a global provider of branded content and white label solutions for wireless enterprise and mobile consumers - with headquarters in Los Angeles, CA and additional development facilities in Boston, MA.

About TomTom

TomTom NV is the worldwide leading provider of personal navigation products and services. TomTom's products are developed with an emphasis on innovation, quality, ease of use and value. TomTom's products include all-in-one navigation devices that enable customers to navigate right out of the box, as well as navigation software products that integrate with third party devices such as PDAs and smartphones. TomTom's portfolio of products and services includes the award-winning TomTom GO family of integrated navigation devices, the TomTom ONE, the TomTom Navigator software for PDAs, TomTom MOBILE navigation software for smart phones and TomTom PLUS, a location-based content and services offering for TomTom's navigation products and Datafactory's Webfleet platform for tracking and tracing services. TomTom was founded in 1991 in Amsterdam and has offices in the Netherlands, the United Kingdom, Germany, France, Italy, the United States, Australia, China and Taiwan. TomTom's products are sold through a network of leading retailers in 20 countries and online. For more information go to: www.tomtom.com.

* The voices and languages pertain to the TomTom GO 910 and GO 510 navigation devices.