Arie Luyendyk Pro Series Spray 'n Shine Waterless Wash & Wax Arrives
SCOTTSDALE, Ariz.--June 26, 2006--MotorSports Emporium Inc. (OTCBB: MSEP) announced today their latest car care product by Quadriga MotorSports(TM) is available for distribution.David Keaveney, president and CEO of MotorSports Emporium, commented, "Our initial marketing and advertising campaign will be a pre-launch of our Waterless Wash & Wax. An active test marketing program has begun to determine what works best in creating interest and in what market segments we should concentrate before investing in a full-scale marketing campaign."
"Our initial launch shall include TV shopping channels, a multi-billion dollar shopping outlet that reaches over 80 million households, and national automotive retail chains that generate over $800 million in annual sales from car waxes and polishes. We will also utilize our existing relationships to extend awareness through co-branding with other sponsors, products, drivers and race teams. Lastly, we have created a dynamic new Web site - www.cleancarkit.com - where Waterless Wash & Wax is available for $11.95. Upon a successful pre-launch we will begin to focus our efforts within the multi-billion dollar infomercial industry, concentrating further on TV and online shopping," continued Keaveney.
One can of Waterless Wash & Wax will clean, on average, five cars which equates to only $2.39 for a complete wash and wax. A single can of Waterless Wash & Wax can also be used on eight motorcycles, two full-size RVs, two 40-foot boats or six watercraft.
Keaveney concluded, "Waterless Wash & Wax is a best-of-breed car cleaning alternative, the perfect product for someone looking for an easy-to-use, environmentally friendly, cost-saving solution. Quadriga MotorSports anticipates discriminating auto enthusiasts, detail shops, RV and camping centers, convenience stores, car dealerships and rural/urban dwellers will choose the Arie Luyendyk Pro Series Spray 'n Shine(TM) Waterless Wash & Wax to give their car, boat, motorcycle and RV a high-performance cleaning."
About MotorSports Emporium Inc.
MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com. For product visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com, www.quadrigamotorsports.com and www.cleancarkit.com
About Arie Luyendyk Pro Series Spray 'n Shine(TM)
Named after Indy Pro driver Arie Luyendyk Jr. and his father, two-time Indianapolis 500 winner, Daytona 24 hour winner and 12 hours of Sebring winner Arie Luyendyk, the Luyendyk Pro Series(TM) product line is a hand-picked collection of specialty car care products designed to clean and detail automobiles, motorcycles, RVs and watercraft.
Quadriga MotorSports(TM) brand products are a division of MotorSports Emporium Inc. (publicly traded under the symbol MSEP). QUADRIGA brands represent superior quality and high-performance automotive products. Quadriga MotorSports(TM) symbolizes prestige with a timeless racing heritage. You can be assured that any product displaying the QUADRIGA brand name is of the highest quality and developed specifically to endure the demands of any auto sport. For company information visit www.quadrigamotorsports.com or www.cleancarkit.com for product.