DiMora Motorcar Hires Proxy Partners to Pursue Sponsorships for World's Fastest, Most Expensive Car, $2 Million Natalia SLS 2

DENVER, June 26 -- DiMora Motorcar (www.dimoramotorcar.com), developer of the world's first $2 million production automobile, has signed Proxy Partners (www.proxypartners.com), a national partner-marketing agency representing what's next in sponsorship, business development, product placement and niche advertising sales services for emerging channels, to pursue sponsors for the world-wide, multi-year launch of the world's fastest and most expensive sport luxury sedan, Natalia SLS 2.

"We did our research and found that Proxy Partners is one of the leaders in sponsorships and really understands the next generation of sponsorship marketing," said Alfred J. DiMora, founder and CEO of DiMora Motorcar. "Our sponsorship program is about branding. Proxy delivers big idea thinking that pulls consumers to view and experience the sponsors' products."

"The launch of Natalia represents the biggest thinking about what's next," said John C. Greenwood, founder and president of Proxy Partners. "To rise above the challenge of reaching consumers today, you need to think of big, global ideas that have never been done before. Plus, the marketing has to be quantifiable using one-to-one micro targeting efforts."

"Alfred DiMora has done that not only by developing the fastest and most expensive car in the world, but showcasing it through live and interactive one-to-one marketing efforts," Greenwood continued. "This will virtually guarantee a sponsor's success in one of the most extensive partnership opportunities available today. We are thrilled to be associated with the Natalia project."

The "21st Century Natalia Sponsorship" opportunity provides an international, four-year, multi-layered automotive and technology event. The world can watch via multiple live Web cams as master craftsmen design, build and test (including crash testing) this technologically advanced, 16-cylinder, 1,200 horsepower vehicle, estimated to cost $2 million. Natalia and its sponsors will also headline a two-year exposition at Voyager, the world's largest Ferris wheel, to be built on the Las Vegas Strip and expected to attract 12 million visitors a year, beginning in 2008. Sponsorship also includes world-wide promotional tours, live and interactive events, media relations, and a treasure hunt contest to win a $2 million Natalia luxury sedan.

For sponsorship information, contact John C. Greenwood at Proxy Partners, 303.293.3020 x255 or jcg@proxypartners.com.