Erik Estrada to Help Deliver Safety Message at Child Safety Seat Inspection and Installation Fair, Sunday, June 25
FT. WAYNE, Ind.--June 22, 2006--As part of a statewide partnership designed to reduce the leading cause of fatalities among children, the State of Indiana; the Governor's Council on Impaired & Dangerous Driving, a division of the Indiana Criminal Justice Institute; and 21st Century Insurance will sponsor a child safety seat inspection at the Wal-Mart in Fort Wayne from 11 a.m. to 1 p.m. this Sunday, June 25.The consumer safety program promotes compliance with Indiana law for child safety seats, which states that children who are under 8 years of age must be restrained in a child safety seat or booster seat, and that all children up to age 16 must be properly restrained in a child restraint system or a seatbelt in all seating positions in all vehicles.
According to the National Highway Traffic Safety Administration, motor vehicle crashes are the leading cause of death in the United States for children two years of age and for people four to 34 years of age. More than 80 percent of child safety seats are improperly installed.
To help reduce preventable injuries and deaths, the State of Indiana; the Governor's Council on Impaired & Dangerous Driving, a division of the Indiana Criminal Justice Institute; and 21st Century Insurance will sponsor a child safety seat fair in the Wal-Mart parking lot at 10420 Maysville Road, Ft. Wayne, from 11 a.m. to 1 p.m. this Sunday, June 25.
Automotive Safety will provide safety technicians to inspect and, if necessary, replace and install a new child safety seat donated by 21st. Safety technicians will educate parents and caregivers how to use and install the seats. Children must accompany vehicles for proper child safety seat fitting and will be helped on a first come, first served basis.
Actor Erik Estrada, best known for his role on the hit TV show "CHiPs," will join fair participants to spread the word on proper child seat safety. "Wearing your seatbelt and making sure your children are properly buckled up is the best insurance against being killed or seriously injured in many vehicle crashes," Estrada said. "I urge all parents to have their child's safety seat inspected. Just a few minutes could save a life."
Federal statistics show a critical need for education regarding booster seat use:
-- According to recent data from NHTSA, at least 80 percent of children who should ride in booster seats currently do not.
-- NHTSA recommends that children who weigh more than 40 pounds or who have outgrown their 5-point harness system should be placed in a booster seat.
-- Using a booster seat allows the seat belt to be positioned across the child where it is most effective and lowers the risk of injury to children in crashes by 59 percent.
The Indiana program is modeled after the company's successful efforts in California. Since 21st premiered its child safety seat initiative in California five years ago, more than 7,500 child safety seats have been inspected; 21st has donated more than 6,000 new child safety seats; and more than 2,800 broken, recalled or non-age-appropriate child safety seats have been discarded.
To help inform the public, the State of Indiana; the Governor's Council on Impaired & Dangerous Driving, a division of the Indiana Criminal Justice Institute; and 21st have created "Child Safety Seats: A Parent's Guide" to explain proper seat installation and use. The guide, available in English or Spanish, can be obtained at safety fairs or by contacting the company's corporate headquarters at 1-800-211-SAVE or visiting its Web site, www.21st.com/safety.
About 21st
Founded in 1958, 21st Century Insurance Group is a direct-to-consumer provider of personal auto insurance. With $1.4 billion of revenue in 2005, the company insures over 1.5 million vehicles in Arizona, California, Florida, Georgia, Illinois, Indiana, Nevada, Ohio, Oregon, Pennsylvania, Texas and Washington. 21st provides superior policy features and 24/7 customer service at a competitive price. Customers can purchase insurance, service their policy or report a claim at www.21st.com or on the phone with our licensed insurance professionals at 1-800-211-SAVE, 24 hours a day, 365 days a year. Service is offered in English and Spanish both on the phone and on the Web. 21st Century Insurance Company, 21st Century Casualty Company and 21st Century Insurance Company of the Southwest are rated A+ by Fitch Ratings and Standard & Poor's.
21st Century Insurance Group is traded on the New York Stock Exchange under the trading symbol TW and is headquartered at 21st Century Plaza, 6301 Owensmouth Avenue, Woodland Hills, CA 91367.