Milwaukee Mile and Summerfest Announce Partnership
MILWAUKEE (June 21, 2006) - The Milwaukee Mile and Summerfest are teaming up this summer to bring more entertainment to Wisconsin consumers and cross-promote the events. The Mile will have its Mobile Mile fan interactive road show at Summerfest this year. Summerfest will be presenting a pre-Summerfest concert with The Bobby Friss Band during this weekend's NASCAR event weekend at The Mile. The Bobby Friss Band will also perform at this year's Summerfest, the World's Largest Music Festival, which takes place June 29 - July 9, 2006 on Milwaukee's beautiful lakefront. On Sunday, July 23, The Milwaukee Mile will be hosting the stars of the Indianapolis 500 competing in the ABC Supply / A.J. Foyt 225 IRL IndyCar Series event. On race morning, the track will host a post-Summerfest "Thank You Concert" featuring The Eddie Butts Band, another perennial favorite at Summerfest. In addition, Summerfest will have a visual presence trackside at The Mile for the duration of the racing season. The Mobile Mile is an outreach program that will provide Summerfest attendees with a chance to experience and view the excitement of the legacy and history of The Milwaukee Mile, the oldest continuously operating motor speedway in the world. "As new Milwaukee Mile promoters, we are reaching out into all areas, through our Miss Milwaukee Mile contest, through our Mobile Mile roadshow and other initiatives," commented Andy Randall, Milwaukee Mile President & CEO. "On behalf of our chairman Craig Stoehr, we are very pleased to be working with Summerfest in gaining awareness for the rich racing history of America's Legendary Oval at Summerfest, the World's Largest Music Festival." "We are very excited about partnering with the Milwaukee Mile. Both Summerfest and The Mile are genuine Milwaukee assets that continually deliver summer excitement and a fantastic entertainment value for our community year after year," stated Don Smiley, President and Chief Executive Officer of Milwaukee World Festival, Inc. "Working closely to cross-promote each other makes a lot of sense for us as marketers, and for the patrons that we host." The Mobile Mile will be at the South end of Summerfest grounds for the run of the event, including appearances by the Milwaukee Mile Grid Girls, and a chance to sign up for the Miss Milwaukee Mile contest. Details of these activities can be found by visiting <http://www.milwaukeemile.com/> www.milwaukeemile.com. About Milwaukee World Festival, Inc. Milwaukee World Festival, Inc. is the not for profit corporation responsible for promoting and producing Summerfest, the World's Largest Music Festival. Summerfest operates June 29 - July 9 from Noon until Midnight daily, providing an unforgettable live music experience featuring over 700 performances in 11 days. The beautiful lakefront setting combined with diverse food, attractions, activities and musical line-ups, creates a quality festival experience for patrons of all ages. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details on the World's Largest Music Festival visit www.summerfest.com <http://www.summerfest.com/> . About The Milwaukee Mile The Milwaukee Mile is the world's oldest active motor speedway, holding it's first auto race in 1903, eight years before the first Indianapolis 500. With over a century of rich racing tradition, The Milwaukee Mile has hosted championship auto racing featuring racing legends A.J. Foyt, Mario Andretti, Dale Earnhardt, Parnelli Jones and Alan Kulwicki. In 2006, a new era begins at America's Legendary Oval, with an investment group led by Craig Stoehr and Andy Randall as new promoters, ensuring the heritage of world class auto racing at The Milwaukee Mile continues for years to come. For details on The Milwaukee Mile visit www.milwaukeemile.com <http://www.milwaukeemile.com/> . About The Bobby Friss Band Having earned the reputation as one of the hardest working and most popular musicians in Florida, Friss broke the regional mode for the first time in 1988 with the release of Cut Loose. The independently recorded, self-produced LP found its way onto several Florida AOR stations with the single "You Can't Come Back" and eventually sold nearly 10,000 copies in Florida alone. After spending most of 1989 on the road in support of Cut Loose, Friss returned to the studio to begin recording his second album. Filled with eight Friss-penned originals, Fate highlights Friss' optimistic outlook on life. Bobby Friss will continue his touring, recording, and entertaining into the millenium with the same exhausting energy as the first night he set foot on stage many shows ago. About The Eddie Butts Band The Eddie Butts Band has delighted audiences at festivals and on the concert and nightclub circuits for many years, and is one of the longest-running, most successful bands in Wisconsin and the Midwest. Eddie is also known as one of the city's premier vocalists. When you combine his smoky-baritone with the sweet tones of the band's two female vocalists, the fantastic musicianship and a delicious blend of jazz, pop and R&B, it's easy to see why the Eddie Butts Band is considered a Milwaukee & Wisconsin favorite year after year.