The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Jumpstart Automotive Media and ValueClick Media Form Exclusive Sales Representation Agreement

SAN FRANCISCO & WESTLAKE VILLAGE, Calif.--June 19, 2006--Jumpstart Automotive Media, the industry's only advertising network exclusively focused on the automotive industry, and ValueClick, Inc. today announced an agreement for Jumpstart to exclusively represent all of ValueClick Media's online display advertising and lead generation inventory to the automotive industry. Automotive marketers now have access to advanced behavioral targeting techniques to increase the supply of available advertising inventory targeted to in-market automotive consumers.

Knowing that in-market consumers spend less than five percent of their time conducting automotive research during the eight-to-twelve weeks they are typically in the market to purchase a vehicle, serving online advertisements throughout their entire Web browsing experience is imperative. Consumers who visit either a Jumpstart in-market automotive site or an automotive marketer's specific site can be "re-targeted" when they appear on any of ValueClick Media's 13,500 sites, which collectively reach more than 121 million unique users each month in the U.S. According to eMarketer, automotive Internet advertising will reach $2.7 billion, or 15 percent of all U.S. online advertising, in 2007.

"We are pleased to be able to offer our clients the vast reach of the ValueClick Media network to identify and serve ads to prospective auto buyers," says Jumpstart Automotive Media's CEO Mitch Lowe. "Auto marketers today have a huge appetite for both behaviorally and contextually targeted ads that introduce or promote features of their major brands and help get buyers into dealerships. The ValueClick Media relationship extends the reach Jumpstart offers to automotive marketers. Moreover, ValueClick Media brings a level of expertise and technology, such as user re-targeting and lead generation that drives immense value to our advertisers."

"This agreement represents the integration of one of the best `vertical' ad networks with one of the most established `horizontal' ad networks," says David A. Yovanno, general manager of ValueClick Media. "Jumpstart is clearly the leading provider of online marketing solutions for the in-market automotive marketer. They have extraordinary relationships with all domestic and imported car makers and a great number of dealers. By gaining access to our network and solutions, and by deploying our behavioral targeting technology, Jumpstart will provide automotive marketers the increased scale and performance they demand today."

About Jumpstart Automotive Media

Jumpstart Automotive Media, Inc. (http://www.JumpstartAutomotiveMedia.com) partners with leading web publishers to create the Internet's largest and highest quality community of car shoppers. Jumpstart's targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Key partners include NADAguides, Vehix, Consumer Guide Automotive, J.D. Power Autos, Google, Yahoo, and eBay.

About ValueClick Media

ValueClick Media is one of the largest and most effective online advertising networks, reaching over two-thirds of U.S. Internet users across more than 13,500 quality sites. Offering innovative solutions to advertisers through its advanced display and lead generation platforms, ValueClick Media leverages its expertise, scale, extensive targeting capabilities and market-leading optimization technology to accomplish both direct response and brand marketing objectives. For publishers, ValueClick Media offers comprehensive solutions to earn the highest revenue for their available advertising inventory. For more information: www.valueclickmedia.com.

About ValueClick, Inc.

ValueClick, Inc. is one of the world's largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick's performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels, including display advertising, affiliate marketing, lead generation, search, e-mail, and comparison shopping. ValueClick brands include Commission Junction, HiSpeed Media, Mediaplex, PriceRunner, ValueClick Media, and Webclients. For more information: www.valueclick.com.