Volvo Cars Launch First Worldwide "Pirate" Treaure Hunt for a Buried SUV - VIDEO ENHANCED STORY
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IRVINE, CA - June 15, 2006: As part of its promotion of Disney's upcoming Pirates of the Caribbean: Dead Man's Chest, Volvo will launch a treasure hunt for a buried Volvo XC90. From June 12 through July 11, treasure-seekers in the U.S., UK, Japan, Spain and Austria can visit Volvo dealerships to pick up a free treasure map guiding them to online clues and puzzles leading them to the secret burial spot. In August, Volvo will send seven people who have advanced all the way in the treasure hunt to race one another to unearth the buried car first.