Damlier Chrysler Marketing Campaign Will Highlight German Engineering

Washington DC June 15, 2006; The AIADA newsletter reported that DaimlerChrysler AG's Chrysler Group is preparing to launch a marketing campaign over the next two weeks that highlights the U.S. division's ties to Mercedes, reports The Wall Street Journal.

In a series of commercials, Chrysler plans to mention the "German engineering" that goes into its vehicles. Some of Mercedes parts and design elements have been included in Chrysler models over the past couple of years.

The campaign is expected to start either late this month or in early July.