MotorSports Emporium to Test Launch Celebrity Car Care Product on TV Shopping Channels
SCOTTSDALE, Ariz.--June 15, 2006--MotorSports Emporium Inc. (OTCBB: MSEP) announced today they are preparing to launch celebrity car care products on TV shopping channels under the Quadriga MotorSports brand. The products are aimed at the $859 million waxes and polishes market using the uniqueness, marketability and showmanship of an Indy Pro driver and a two-time Indy 500 winner as celebrity hosts.David Keaveney, president and CEO of MotorSports Emporium commented, "We are proud to present the Arie Luyendyk Pro Series Spray n Shine(TM) product line featuring a unique Waterless Wash n Wax targeted to owners of automobiles, RVs, watercraft and motorcycles. In addition to TV shopping channels, the product line could also be sold through detail shops, car wash facilities, service stations, convenient stores, marine, camping or RV centers, automotive dealerships and motorcycle shops.
"Top shopping channels introduce 250 new products weekly to a worldwide audience of over 80 million households, ship 60 million products and answer over 50 million calls with annual sales of $3 billion. TV shopping channels are a cost-effective alternative to traditional marketing and selling and an excellent testing ground for new products such as ours," stated Keaveney. "Gaining entry into this mammoth arena is challenging and we are consulting with TV shopping experts to help guide us. Although initial purchase orders by the shopping channels range from $15,000 to $50,000, subsequent orders could be much more substantial as the product becomes popular. The exposure and initial sales from our first product could leverage all five products (Tire Shine, Leather Protector, Window Shine and Brake Cleaner) into a nationwide sales campaign," said Keaveney.
Keaveney continued, "We are very optimistic about the future of the Arie Luyendyk Pro Series Spray n Shine(TM) line. According to SEMA research (Specialty Equipment Market Association) specialty equipment sales have reached $9 billion annually. Performance chemicals (waxes and polishes included) account for over $859 million in sales with 50% of sales coming from automotive retail chains. Aftermarket Business shows that 90% of consumers purchasing performance chemicals use these products repeatedly on their own vehicles and the top factor in selecting a product is brand."
Keaveney concluded, "Besides product benefits and features, TV shopping channels are looking for uniqueness, marketability and showmanship such as provided by the Luyendyks, who have agreed to be celebrity hosts and do guest appearances to endorse the product line. I believe Waterless Wash n Wax is a superior product with very unique branding/marketing benefits and a great price point, a perfect product for TV shopping and national retail."
About MotorSports Emporium Inc.
MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information, visit www.motorsportsemporium.com. For product, visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com, www.quadrigamotorsports.com and www.cleancarkit.com.
About Arie Luyendyk Pro Series Spray n Shine(TM)
Named after Indy Pro Series driver Arie Luyendyk Jr. and his father, two-time Indy 500 winner, Arie Luyendyk. The product carries name recognition, is readily available, has high production capability, unique applications, high profit margin, all-weather use and consists of five unique quality products appealing to the broadest possible market segment for car care products. Visit www.cleancarkit.com for more information.
About Waterless Wash n Wax
Complete wash and wax in 15 minutes without using water. Designed to clean and protect automobiles, watercraft, RVs and motorcycles. Contains high-performance cleaning agents that lift away light soil leaving a protecting Carnauba wax finish. Waterless application, complete solution, long-lasting protection, easy to store, low cost, no mess or hassle, safe for any car, truck, RV, motorcycle and watercraft. No dry spots or streaks. One can washes five cars. Visit www.cleancarkit.com for more information.