RCR & TrinityOne Marketing Join Forces

WELCOME, N.C., June 15 -- Richard Childress Racing (RCR) has entered into a business relationship with TrinityOne Marketing to help with the strategic marketing plans for its championship-winning NASCAR operation.

TrinityOne Marketing was started by Lou Imbriano, former vice president and chief marketing officer for the National Football League's (NFL) New England Patriots. The Boston-based company specializes in maximizing revenue generation and brand awareness for sports teams, athletes and companies.

"Lou's expertise at building a championship brand with the New England Patriots will be a great benefit to RCR in our sponsorship efforts and continued growth of the RCR brand," said Richard Childress, President and CEO of Richard Childress Racing.

This relationship will be TrinityOne Marketing's first foray into motorsports. The company has expertise with the NFL, Major League Soccer (MLS), golf, radio, television, professional athlete and celebrity endorsements, product placement, concerts, world-class events and hospitality.

"Richard Childress Racing is NASCAR royalty and any savvy marketers would be thrilled to have their brand associated with such a winning organization," said Imbriano, TrinityOne Marketing Inc., President and CEO. "TrinityOne Marketing is excited to be partnering with Richard and his crew and we look forward to a long-term relationship."

TrinityOne Marketing

TrinityOne Marketing specializes in maximizing revenue generation and brand awareness for sports teams, athletes and companies. With a win-win approach, TrinityOne works to maximize all areas of marketing, promotions, advertising, customer service, negotiation, media, broadcasting and sales. TrinityOne Marketing -- The Winning Edge. http://www.trinityoneworldwide.com/

Richard Childress Racing

Richard Childress Racing (http://www.rcrracing.com/) has earned more than 135 victories and nine NASCAR championships, including six in the NEXTEL Cup Series with the legendary Dale Earnhardt. It was the first organization to win championships in the NEXTEL Cup Series, Busch Series and Truck Series. Its 2006 NEXTEL Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel's), Kevin Harvick (No. 29 GM Goodwrench/Reese's) and Jeff Burton (No. 31 Cingular Wireless). Its Busch Series lineup includes Clint Bowyer (No. 2 ACDelco), and Harvick and Burton (No. 21 Coast Guard) and Burton (No. 29 Holiday Inn).