MBUSA Adds S65 AMG Model Information To Their Website

Posted by www.eMercedesBenz.com on June 12, 2006 at 4:00 PM CST

A sagacious reader by the name of Martin alerted us to the fact that  
MBUSA has updated their website today to include the unbelievably- 
ravishing Mercedes S65 AMG sedan.

Features, specifications, photos, "Build Your Own" - all are  
available for those interested in attaining the highest echelon of  
Mercedes luxury sedans.

As our friend Martin pointed out, however, it is amusing to see  
MBUSA's marketing prowess at work.  On Step 2 of MBUSA's S65 "Build  
Your Own" feature, it shows that the $184,875 sedan is equipped with  
"every available feature as standard equipment."  Directly next to  
this proclamation, an options list, which includes Distronic Plus for  
$2,850, Active Ventilated Rear Seats for $1,690, Multicontour Rear  
Seats for $800, Panorama Roof for $1,000 and a Heated Steering Wheel  
for $350 are all displayed.

Apparently after exhaustive market research it was determined that  
while most consumers are willing to spend up to $185,000 for the S65  
AMG, adding in an additional $6,690 of options caused hysteria among  
the masses, forcing prospective customers to say things like  
"$191,565, how am I supposed to put my kids through college now?" and  
"Are you kidding me, that costs more than some peoples houses!"

As a result, MBUSA wisely set the S65 AMG's sticker at $184,475,  
which, after coming in an entire $25 below the determined price  
point, is sure to entice even the most cynical buyers.

For more info, head over to MBUSA's S65 AMG section to see the newest  
S-Class for yourself.

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www.eMercedesBenz.com.