Action Engine Named in the Top 10 Emerging Wireless Entertainment Players to Watch in 2006 by IDC

BELLEVUE, Wash.--June 12, 2006--Shattering the mobile usability barrier, Action Engine(R) Corporation (http://www.actionengine.com/), the mobile application platform leader, today announced that it has been selected by IDC (http://www.idc.com/) (International Data Corporation) as one of the top ten emerging wireless entertainment players to watch in 2006. IDC, the premier global market intelligence and advisory firm in the information technology and telecommunication industries, ranked companies according to their unique and innovative approach to the wireless data services and entertainment market, the execution of their business plan, and their history of successful commercial deployments.

In the "10 Emerging Wireless Entertainment Players to Watch in 2006" report (http://www.idc.com/getdoc.jsp?containerId=201829), IDC identified Action Engine as a mobile application platform company that overcomes the mobile usability barriers, such as small screen sizes, lost/slow data network connections, and tiny keypads, which prevent consumers from using and enjoying mobile data services on a wide scale today. IDC reports that the company's core product, the Action Engine Mobile Application Platform(TM), enables consumers to discover, search for and consume mobile content, like music, videos, and driving directions, while using dramatically fewer keystrokes than competitive offerings on the market today.

"IDC research has shown that improving the mobile user experience by making content experiences more relevant and accessible in a timely and cost-efficient manner is crucial," said Julien Blin, Research Analyst, Wireless and Mobile Communications at IDC. "Consumers are searching for services that enable them to access content with fewer keystrokes and less trips to the network. Recognizing this growing demand, mobile operators and content providers are seeking mobile application platform vendors that can deliver the type of superior mobile user experiences their customers demand."

With mass market device support stemming from the successful completion of Action Engine's Java and BREW development work, the company's technology can be a strategic asset for many content providers and wireless operators. IDC highlighted the notable customer wins that Action Engine has accumulated over the past year, including their selection as the premier mobile user experience provider for wireless operators, including Sprint and Verizon Wireless, and content providers, such as TiVo (http://www.actionengine.com/release.asp?id=114) and MSNBC.com (http://www.actionengine.com/release.asp?id=115). IDC also evaluated Action Engine's recent success with the launch of its Mobile Advertising Engine, a component of the platform, which enables customers, like MSNBC.com, to further monetize their mobile services through the use of advertising banners and video clips embedded intelligently within applications.

"We are honored to be recognized as an acknowledged leader among the scores of companies that IDC has evaluated this year," said Scott G. Silk, Action Engine CEO and president. "This award is a testament to the importance of the mobile user experience that we deliver and the value that we offer to our mobile operator and content provider customers."

About Action Engine

Winner of the IDC Top 10, the Fierce 15 (http://www.actionengine.com/news/FW%20Special%20Issue%20Third%20Annual%20Fierce%2015.htm) (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field.), and the Mobile Star Awards (http://www.mobilevillage.com/awards.htm), Action Engine(R) Corporation, the mobile application platform leader, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform(TM) introduces a browserless, client/server approach to searching for and discovering mobile content that takes 80% fewer keystrokes and trips to the network, and drives 20x faster response times than competitive alternatives. The company's award-winning mobile search, mobile advertising, and location-based service solutions enable content providers and wireless operators to quickly deliver a superior mobile user experience. Action Engine's software has been deployed by a robust list of global companies that include Sprint, Verizon Wireless, SingTel, Optus, MSNBC.com, TiVo, and SmartVideo. Additional information is available at 425-498-1500 (Americas/AsiaPac), +44 (0) 1628 509088 (UK/EMEA), info@actionengine.com and www.actionengine.com.

Action Engine is a registered trademark, and Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.