Morgan Motors Launches Licensed Products Program

SANTA MONICA, Calif.--June 12, 2006--Considered one of the world's most prestigious trademarks, Morgan Motor Company LTD. (Malvern, England) has announced the launch of the Morgan Consumer Products Licensing Program. With over 97 years of history, Morgan's entry into the licensing arena is in response to keen interest from consumers and retailers for a true heritage-based brand and lifestyle program.

Since 1909, The Morgan Motor Company has been hand crafting unique automobiles for consumers who appreciate high performance, sporty design, and the spirit of being original. Morgan Consumer Products is currently seeking strategic partners and licensees who can deliver the classic Morgan lifestyle through licensed products and brand extensions that exude the classic style of the Morgan brand.

"This is an excellent opportunity," said Joel P. Gayner, President of Morgan's USA Consumer Products entity. "The response to the Morgan marquee and its evolving lifestyle imagery has been astounding. We are receiving significant interest and inquiries from key consumer segments including apparel, home furnishings, health and beauty, and house wares. We're very excited about visiting with potential licensees at booth #1122 at the 2006 International Licensing Show this June in New York."

In 2006, Morgan's heritage continues to grow with the introduction of an anniversary edition of the popular 4/4 model, a car that's been in production for 70 years. Morgan is also preparing for the 2009 worldwide celebration of its 100th year anniversary.

Our vision is to reach everyone who's Driven at Heart!(TM) Morgan is fresh to the marketplace and global opportunities currently exist in every major category including:

-- Apparel

-- Fragrances

-- Die-Cast Replicas

-- Collectibles

-- Bar Ware

-- Stationery & Accessories

-- Toys

-- Video games

-- Gift and Novelty

-- Home Decor

-- Publishing

-- Automotive Accessories

Morgan's Consumer Products Division will offer support and benefits as unique as the cars themselves:

-- 100 years of Vehicle Imagery

-- Historic Advertising and Collateral Materials

-- 55 Dealer Showrooms Worldwide

-- Access to Vehicles for Promotions

-- E-Commerce via Morgan Web Site and Dealer Websites

-- Factory Sponsored Publicity and Events