PRIMEDIA's Auto Guide Extends Presence

NEW YORK--June 8, 2006--PRIMEDIA's Consumer Guides, the country's leading publisher and distributor of free apartment, new home and auto guides, today announced the launch of its Milwaukee Auto Guide into a Madison/South Central Wisconsin Auto Guide. Auto Guide Madison/South Central Wisconsin is a free, weekly color publication for consumers featuring comprehensive listings of used cars, SUVs, and trucks for sale by auto dealerships throughout greater Dane county. Vehicles listed for sale in the Guide will also be featured on Autoguide.com. Auto Guide Madison/South Central Wisconsin further positions the Guides brand to better service consumer and dealer demands in Wisconsin's automotive marketplace.

Gregg Owen of Auto Guide Milwaukee/Midway Publishing Group, cited the strength and reputation of Auto Guide Milwaukee as enabling the publication to start-up at a faster pace. "Our reputation preceded us, and this helped us extend into Madison/South Central Wisconsin with over 35 of the largest dealers in the region as advertisers. This gives consumers a clear advantage when researching or comparison shopping, and makes it a strong and very visible outlet for dealers."

"Our advantage is that we can easily replicate our proven publication model to meet the localized demands of car consumers and dealers in geographies across the nation," said Bob Metz, chief executive officer of PRIMEDIA Consumer Guides. "The Madison Guide is a perfect example because we were able to build on the strong foundation laid by the adjacent Milwaukee-based guide. In leveraging existing operations and market position, we entered a new market more quickly and more cost-effectively than our earlier 'green-field' start-ups."

Through the successive build out of its Auto Guide business, Consumer Guides continues to expand its presence in the $8.5 billion automotive advertising market. This national expansion capitalizes on the operating experience, financial success and reach of its proven Consumer Guides business and its wholly-owned distribution arm, DistribuTech, which distributes free publications in more than 49,000 locations across the nation.

Robert McCray, president of Auto Guides added, "The Madison area Guide offers a new way to grow the Auto Guide group by extending our presence and knowledge into a neighboring geography. We have a distinct position when it comes to riding off one successful venture in a given market to create additional neighboring satellite Guides. This formula is an additional growth driver for the business."

Auto Guide Madison/South Central Wisconsin is the 15th Auto Guide publication in PRIMEDIA's Consumer Guides group, following an aggressive expansion in 2005 that included the launch of Auto Guides in the Orange County, Inland Empire, Orlando, South Florida, San Diego and Triangle, NC markets, and the acquisition of Auto Guides in Atlanta, Milwaukee and New England.

About PRIMEDIA Consumer Guides

PRIMEDIA Consumer Guides is the largest publisher and distributor of apartment, new home and auto guides. The segment publishes and distributes 78 Apartment Guides in 74 markets with a combined monthly circulation of 1.6 million. Through Apartment Guides and Apartmentguide.com, the Company generated nearly 1 million leases for apartment property managers in 2004.

New Home Guide offers consumers comprehensive information about new home communities in 25 markets. Consumer Guides' newest publication, Auto Guide, features comprehensive and easy to use listings of used cars, SUVs and trucks for sale by auto dealerships in 15 markets in California, Georgia, Florida, New England, North Carolina and Wisconsin. The Company's distribution arm, DistribuTech, has exclusive distribution relationships with many of the country's leading retail stores and last year distributed more than 2,000 separate publications to these venues on behalf of other publishing organizations.