LoveFifi.com is back on the track in Nashville

Eddyville, Ky. – Keith Coleman Racing has announced Lovefifi.com as the primary sponsor of the #23 Lovefifi.com Chevrolet in the Federated Auto Parts 300 at Nashville Superspeedway on Saturday night.

The car will be driven by Carl Long, a veteran of the NASCAR Nextel Cup series who will be making his first NASCAR Busch Series start of the season.

A leading internet retailer of women’s lingerie, Lovefifi.com has sponsored a KCR entry in several races over the past two years. According to company president Amanda Diaz (AKA Fifi), the sport is an excellent vehicle to reach her customers.

“We at LoveFifi.com reach out to women of all shapes and sizes from every walk of life. Not only are we proud and privileged to sponsor Keith Coleman and his team, but we adore his women fans . . . and the men who love them! Keith’s cars purr like a kitten on the track, just like our lingerie makes his fans purr off the track!” says Fifi.

Qualifying for will air live on pee at 5 p.m. on Saturday. The race will follow on FX at 8 p.m. All times are eastern.