RC2(R) Corporation Launches Go Tools, a New Toy Vehicle and Tool Play System
OAK BROOK, Ill., June 5 -- RC2 Corporation today announced that it will be launching Go Tools(TM), a new toy vehicle and tool play system under its Learning Curve(R) brand. This unique system combines vehicle and tool play in an innovative format that gives kids the power to make custom moving vehicles and playsets with action.
Go Tools is an expandable play system that offers a diverse assortment of choices, ranging from vehicles, to rescue choppers, to large garage sets. Its mix & match parts offer the flexibility to use the tools to create many unique combinations, and the tools can also be used to wind-up the toys and make them go. RC2 plans to launch Go Tools globally starting in select retail stores in North America and in International markets this fall.
Peter Henseler, President of RC2 states, "Go Tools is a fresh new system that brings a whole new approach to vehicle play. Utilizing consumer insight on vehicle play led to our team's direction in the development of Go Tools. It provides hands-on creativity and inspires imaginative play."
About RC2 Corporation
RC2 Corporation ( http://www.rc2corp.com/ ) is a leading designer, producer and marketer of innovative, high-quality toys, collectibles, hobby and infant care products that are targeted to consumers of all ages. RC2's infant and preschool products are marketed under its Learning Curve(R) family of brands which includes The First Years(R) by Learning Curve and Lamaze brands as well as popular and classic licensed properties such as Thomas & Friends, Bob the Builder, Winnie the Pooh, John Deere and Sesame Street. RC2 markets its collectible and hobby products under a portfolio of brands including Johnny Lightning(R), Racing Champions(R), Ertl(R), Ertl Collectibles(R), AMT(R), Press Pass(R), JoyRide(R) and JoyRide Studios(R). RC2 reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North America, Europe, Australia, and Asia Pacific.
Forward-looking Statements
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