DealerTrack Expands Network to Include Auto Lead Providers

Initial Partners include Bar None, BlueSky Marketing and InterActive Financial Marketing Group

LAKE SUCCESS, N.Y., June 5 -- DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc. today announced the expansion of its network to integrate the lead management systems of auto lead providers with DealerTrack's sales and finance solution for automotive dealers. Bar None and BlueSky Marketing Group were the first lead providers to offer integration with DealerTrack to their dealer customers, launched earlier in 2006. InterActive Financial Marketing Group, which operates CARLOAN.com, AUTOLOAN.com and 1-800-AUTO-LOAN, recently became the third provider to go live on the network.

Dealers who purchase leads from participating providers can directly import lead and customer information into the DealerTrack network and work those deals seamlessly from leads through financing. DealerTrack provides free access to information about all of a dealership's leads from connected lead providers, as well as those from their own website.

"The value of a lead greatly diminishes with time. DealerTrack enables lead providers almost real time distribution into the F&I office or sales desk, thus increasing the probability of lead closure," said Vince Passione, president of DealerTrack, Inc. "We also provide additional functionality that enables dealers to manage leads more effectively, convert more leads into sales, and analyze the performance of their lead providers."

Dealers can view complete details about individual leads, and see at a glance whether credit applications were submitted for particular leads. They can automatically pre-fill and submit a credit application or a credit bureau application with a couple of mouse clicks. Information from lead providers can also be transferred electronically to SalesMaker(TM), DealerTrack's new desking and profit management solution, enabling the dealer to quickly identify the most profitable vehicle and financing options for particular leads.

Passione added, "By integrating lead providers with the DealerTrack network, our solution spans even more aspects of the automotive sales and finance process, from lead acquisition through desking, credit applications, aftermarket sales, and eContracting. Dealers benefit as we continue to streamline their process, while lead providers can grow more rapidly by leveraging the broad distribution capabilities of the DealerTrack network."

About DealerTrack (http://www.dealertrack.com/)

DealerTrack is a leading provider of on-demand software and data solutions for the U.S. automotive retail industry. The company's online credit application processing product automates and accelerates the automotive financing process, while its integrated subscription-based software enables dealers to receive consumer leads, compare financing and leasing options, sell insurance and other aftermarket products, document compliance, and execute financing contracts electronically. Over 21,000 dealers, with more than 85% of all franchised dealers; more than 225 financing sources, including nine captives and the 20 largest U.S. independents; and other service and information providers are active in the DealerTrack network.