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New Head for Chrysler Group UK


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Milton Keynes, England - June 3, 2006: DaimlerChrysler UK Limited today announced the appointment of Peter Lambert as Managing Director Chrysler Group in the UK, effective 1 June 2006. Lambert succeeds Simon Elliott, who took over a new role with the DaimlerChrysler Group in China at the end of March.

In his new role, Lambert will be responsible for all sales and marketing activities for the Chrysler, Jeep® and Dodge brands in the UK.

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Peter Lambert (49) joined what was then Mercedes-Benz (UK) in 1996 as Fleet Operations Manager in the Truck & Van Division and was promoted to the role of General Manager Sales Operations three years later. In September 2000, following the creation of separate Van and Truck business units, he took on his current role as Director Van Sales & Marketing.

His career before joining DaimlerChrysler saw him in a variety of roles within the motor industry, with Ford Motor Credit Company, Trafford Vehicle Leasing and then Toyota (GB), where he was National Corporate Sales Manager.

Congratulating Lambert on behalf of DaimlerChrysler UK’s Executive Management team, President and CEO Wilfried Steffen said: “Peter’s breadth of experience across so many different aspects of the industry makes him an ideal candidate to take over responsibility for our Chrysler Group operations, especially as we move into an exciting new period with the launch of the Dodge brand. We welcome the fresh insight and strong leadership that he will bring to the team.”

Lambert commented: “I am delighted to have been given the opportunity to join the Chrysler Group at such an important time for the business. I can't wait to get to know the Chrysler Group products and team; our retail partners; and to play my part in helping to develop these three great brands in the future.”