Evil Genius Offers 'Unfair Advantage' to Burt Automotive

DETROIT, May 31, 2006 -- Evil Genius, the Detroit-based creative solutions group that seeks to create "unfair advantage" for its clients by seeing clearly into the nature of a brand or challenge when others cannot, won a competitive bid process to become agency of record for the Burt Automotive Group of Denver, Colorado. Evil Genius infiltrates popular culture through innovative and effective communications schemes tailored for each individual client.

Burt CEO L.G. Chavez personally oversaw the agency search and liked what Evil Genius offered. "Other agencies brought processes and approaches -- Evil Genius came in with an entire campaign with completely new creative," Chavez said. "Most importantly, it was spot on with our brand, goals and objectives making the decision a virtual no-brainer."

"Our Evil Genius approach is being well received in the market as evidenced by this important account win," said Gary Topolewski, one of three partners at Evil Genius. "Whereas other agencies typically don't have the time or resources to provide strategic solutions, we kill ourselves to support the brand and get the messages out through the most effective and appropriate channels for each individual client. We have no bureaucracy, no politics, no fear ... all the things that unfortunately can get in the way of doing the right thing for the client," Topolewski said.

Founded in 1939, Burt Automotive is one of the oldest privately owned dealer groups in the country as well as one of the largest Hispanic owned businesses in the U.S. Burt sold over 17,000 retail units in 2005 and is the largest fleet dealer in the nation.

Evil Genius was formed by three veterans of big ad agency conglomerates. They opened shop in November to become a viable alternative resource for advertisers and ad agencies to develop creative solutions without any bias toward more traditional outlets but rather towards what offers the best individual solution for each individual client.

Evil Genius is already underway in the production process for the Burt creative and is shooting in locations in and around Detroit.

About Evil Genius

Evil Genius Advertising, LLC is a creative resource for marketing firms, advertising agencies and marketers with clients in seven states. Headquartered in St. Clair Shores, Michigan, Evil Genius also has offices in Denver and Los Angeles. The company's founding partners include Doug Van Andel, Gary Topolewski and Matt O'Mara. For more information about Evil Genius, please visit http://www.thisisevilgenius.com/ .