Audi Hires New Marketing Exec

Washington DC May 25, 2006; The AIADA newsletter reported that Audi of America has hired former Mercedes Benz manager Scott Keogh to the new post of chief marketing officer, where he will oversee Audi's marketing department, according to Automotive News. Keogh was previously a general manager of marketing communications for Mercedes-Benz USA. He will officially take over on June 5, replacing Stephen Berkov, who will take the new post of director of brand marketing and innovation.