ARKONA Retains CCG Investor Relations

SALT LAKE CITY--May 23, 2006--ARKONA Inc. (OTCBB: ARKN), the leader in supplying fully integrated on-demand business management solutions to automotive and powersports dealerships, today announced that it has retained CCG Investor Relations and Strategic Communications to manage and execute its investor relations program.

ARKONA's Chief Executive Officer and Chairman Alan Rudd stated, "We continue to build momentum in our business and expand into new markets. As we do so, we look forward to leveraging CCG's insights and contacts among key shareholder constituencies in order to optimize recognition of our leadership position and growth potential."

CCG Partner Mark Collinson commented, "ARKONA is fast developing a market leadership position through its unique high-impact, maximum flexibility, low-cost approach to dealer management software systems and services. The company is redefining the way dealers can manage data flows within their organizations, turning data services into a cost-effective communication and productivity tool. As a result, ARKONA is well positioned to gain prominence among investors and in the financial media. This is an exciting time to make the most of ARKONA's considerable strengths in presenting its story and developing growth strategy."

About ARKONA

Founded in 1996, ARKONA is a leading supplier of fully integrated business management solutions for automotive and powersports dealerships. The company's industry-leading application service provider or ASP model provides state-of-the-art technology and high-level technical support and training at low cost. The company serves dealerships representing every major car manufacturer throughout all regions of the United States. ARKONA's Dealer Management System (DMS) also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back-office systems with a retail Web presence. ARKONA's DMS supports all major back-office functions including accounting, payroll and sales management. The ARKONA DMS is based on flexible, industry standard technology. For more information visit the company's Web site at www.ARKONA.com.

About CCG Investor Relations

CCG is one of the country's leading investor relations agencies. It specializes in managing investor relations for more than 40 publicly traded companies. The full-service investor relations agency has corporate headquarters in Los Angeles, with additional offices in New York and Irvine, Calif., and representation in Hong Kong through CCG Elite in joint-venture with the Elite Communications Group. For further information, contact CCG directly, or visit the company's Web site at www.ccgir.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.