Toyota Announces Start of Camry Production in China

Tokyo, Japan, May. 23, 2006 - (JCN Newswire) - Toyota Motor Corporation
 announced that Guangzhou Toyota Motor Co., Ltd. (GTMC),
a joint vehicle production and sales company established with Guangzhou
Automobile Group Co., Ltd. (Guangzhou Automobile) in China in 2004, held
a line-off ceremony today for the Toyota Camry ("Kaimeirui" in Chinese)
sedan at the company's plant in Guangzhou Nansha, Guangdong, China.

Approximately 1,400 people attended the event, including local and
central government officials, Japanese government officials, various
suppliers and dealers, media representatives, Guangzhou Automobile
Chairman Zhang Fangyou, TMC President Katsuaki Watanabe and GTMC
President Toru Kuzuhara and Executive Vice President Yuan Zhongrong.

At the beginning of the ceremony, Kuzuhara made the following remarks on
behalf of the company: "We will strive to continually set and achieve
high goals without losing sight of the need to approach learning with a
sense of modesty. With your help and cooperation we hope to grow and be
recognized as a good corporate citizen as soon as possible by the people
of Nansha, Guangzhou and indeed all of China. We will work to build a
bright, fun and energetic workplace so that we can contribute to further
development of society and better lifestyles for all concerned."

This was followed by remarks from Zhang and subsequently from Watanabe,
who said: "I firmly believe that the Camry will be just as successful in
living up to the expectations of Chinese customers as it has been
throughout the rest of the world. Although Toyota already has more than
40 years of experience in China, joining together with Guangzhou
Automobile affords us the opportunity to plan even further business
development in the country. At the same time, we hope to be able to
contribute to the further development of the Chinese automotive industry
through such things as sharing Toyota's technology." 

The price of the Chinese-built Camry will be from 197,800 Chinese yuan
to 269,800 Chinese yuan, with 50,000 units being planned for sale in
2006. Orders are scheduled to start today (May 23).

GTMC was established by Guangzhou Automobile and TMC in September 2004
and is Toyota's first production and sales base in Guangzhou, China's
largest automobile market. Today's Camry line-off represents the first
vehicle series to be produced by GTMC. The GTMC-built Camry features the
AZ engine made by Guangqi Toyota Engine Co., Ltd. (GTE).

As a world-class production plant, GTMC has installed numerous pieces of
leading-edge equipment in order to maintain strict quality standards
throughout all the processes involved in vehicle production.
Furthermore, under a corporate policy of being a "pioneer in
environmental preservation and a good corporate citizen in China," the
company is also making considerable efforts to keep noise to a minimum,
appropriately treat wastewater, recycle waste materials and use
environmentally friendly materials. GTMC has also been actively training
personnel at its engineering training center, which was established in
January 2005. 


Outline of GTMC
Company name             Guangzhou Toyota Motor Co., Ltd. (GTMC) 
Location                 Guangzhou Nansha Economic and Technological 
                         Development Zone, Guangdong, PRC 
Representatives          Chairman: Zhang Fangyou (chairman, Guangzhou
Automobile)
                         Vice chairman: Yoshimi Inaba (executive vice 
                         president, TMC)
                         President: Toru Kuzuhara
                         Executive vice president: Yuan Zhongrong  
Establishment            September 1, 2004 
Duration of JV           30 years 
Capitalization           1.3 billion Chinese yuan (approx. 17.3 billion
yen) 
Equity participation     Guangzhou Automobile: 50%; TMC: 50% 
Number of employees      Approx. 2,100 (at start of production in May
2006) 
Land area                Approx. 1,900,000m2 
Product lineup           Camry with GTE-made engines 
Production capacity      100,000 units/year at commencement of
production
                         (expansion to 200,000 units/year under
two-shift 
                         system in the future) 
Start of production      May 2006 



About Toyota Motor Corporation

Toyota Motor Corporation develops and manufactures
vehicles, and is one of the largest car manufacturers in the world,
offering a wide range of products from minivehicles to trucks. In
addition to its core business, Toyota has a large business portfolio in
financial services, including sales finance, vehicle insurance, and
credit cards. It is also involved in telecommunications through a
subsidiary that provides cellular services in Japan. Other diversified
businesses include industrial equipment, prefabricated housing, and
leisure boats. The company is headquartered in Aichi, Japan. Fot more
information, please visit www.toyota.co.jp/en/index.html.