WIX Filters Wins NCMA Web Catalog Award for Excellence

NEWS RELEASE

                                  

Contact:          Bruce Johnston
Heather Tamol

                        WIX Filters
Wray Ward Laseter

(704) 869-3383                                                   (704)
926-1326

Bruce.Johnston@affiniagroup.com                   htamol@wwlcreative.com

 

 

 

WIX Filters Wins NCMA Web Catalog Award for Excellence 

 

GASTONIA, N.C. (May 22, 2006) - WIX Filters has received the National
Catalog Managers Association (NCMA) President's Award for Catalog
Excellence, recognizing the filter manufacturer's online parts catalog
for its outstanding content, features, usability and appearance.  

            "Our Web-based catalog averages more than 7 million hits a
month, and we want to make sure that our customers find it to be a
comprehensive and easy-to-use product resource," said Bruce Johnston,
brand manager for WIX Filters, part of the Affinia Group, Inc.  "We are
pleased to receive recognition on this front from the NCMA and look
forward to offering our customers continued state-of-the-art technical
tools."

            The WIX Filters Web catalog - at www.wixfilters.com
<http://www.wixfilters.com/>  - was reviewed by a panel of judges on a
variety of scoring categories that evaluated security, ease of use, home
page, cosmetic appeal and other facets.  Dan Moser, catalog manager for
WIX Filters, accepted the award at the annual NCMA National Conference
in Myrtle Beach, S.C.

            "We are proud to offer a tool that is valuable to all our
customers, whether they're seeking WIX Filters information for passenger
cars and light trucks, heavy duty trucks and buses, off-highway vehicles
or even a lawn mower," said Dan Moser, catalog manager for WIX Filters,
which also offers its customers print and CD-Rom product catalogs. "Our
online catalog is unparalleled in its offerings, providing everything
from applications to product attribute data and interchanges to images.
What's more, it is housed on our WIX Filters Web site, offering our
customers a one-stop shop for product information, special promotions,
merchandise and company news."

            NCMA is an association of aftermarket manufacturers and
distributors that produces printed, electronic and Web-based cataloging,
PIES and AAIA data for the automotive aftermarket.  NCMA has
approximately 150 members from around the country.

Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com
<http://www.wixfilters.com/> .

 

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