Milwaukee Mile and Milwaukee Brewers Team Up
FOR IMMEDIATE RELEASE MILWAUKEE MILE A NEW ERA BEGINS Monday, May 22, 2006 CONTACTS: Jim Tretow, Milwaukee Mile 414-453-5761 x2222 Brewers Media Relations, 414-902-4500 Milwaukee Brewers Team Up With The Milwaukee Mile MILWAUKEE -- The Milwaukee Brewers Baseball Club and The Milwaukee Mile motor speedway are two area institutions. When the Milwaukee Braves were flourishing at Borchert Field and County Stadium, A.J. Foyt and the other driving heroes of the Indianapolis 500 were racing at The Milwaukee Mile. In fact, The Mile is the world's oldest active motor speedway, with auto racing events dating back to 1903. Fast forward to 2006 and the Milwaukee Brewers are battling against their National League foes at Miller Park and The Milwaukee Mile continues to host one of the most diverse, world-class auto racing schedules in America over four racing weekends. In the first marketing initiatives between the team and the speedway, Brewers fans can take their ticket stub from any May home game at Miller Park and redeem it at The Milwaukee Mile ticket office for $5 off a race ticket to the Time Warner Cable Road Runner 225, Sunday afternoon, June 4 at The Mile. "The Brewers and The Milwaukee Mile are two of the area's greatest summertime traditions, and we look forward to bringing this added value to our fans," said Rick Schlesinger, Milwaukee Brewers Executive Vice President - Business Operations. "This is a relationship that will continue to develop as we move forward." "This is a partnership that The Milwaukee Mile intends to grow through a variety of marketing platforms. We have two great community assets that match well and provide great entertainment value," said Andy Randall, Milwaukee Mile President and CEO. Fans will notice increased Milwaukee Mile visibility at Miller Park, including the Milwaukee Mile's Mobile Mile Interactive Tour display accompanied by Milwaukee Mile Grid Girls in the parking lot handing out ticket offers to tailgaters. In turn, The Milwaukee Brewers will receive prime visibility on the fan midway on race weekends at The Milwaukee Mile. "With common partners in Miller Brewing and Klement's Sausage, teaming up with the Milwaukee Brewers gives a summer-long impression for exposure and cross-promotion," stated Jim Westerman, Milwaukee Mile VP of Marketing. "It matches up really well, as we have two big weekends - Champ Car and NASCAR race events - in June, our Indy Racing League event weekend in July, and our ARCA Governor's Cup weekend at the end of August." The World Famous Klement's Racing Sausages will also be involved in the promotions but with an added twist to their traditional race. The Sausages will be competing in go-karts on the Milwaukee Mile track just prior to the green flag of every major race event in the Klement's World Famous Racing Sausages Mile Long Classic. Tickets to Milwaukee Brewers games are available at the Miller Park Box Office, www.milwaukeebrewers.com <http://www.milwaukeebrewers.com/> , tickets.com outlets or by calling 414-902-4000. For information on racing events at The Milwaukee Mile, call the speedway's ticket office at (414) 453-8277, or visit www.milwaukeemile.com <http://www.milwaukeemile.com/> . # # #