EZ Lube Quick Service Automotive to Deploy Tomax(R) Retail.net(R) Solutions

Tomax Retail.net Expands Reach Into the Service Retail Segment

CHICAGO, May 22 -- Tomax Corporation is pleased to announce the selection of Retail.net by EZ Lube, a quick service automotive lubrication chain based in Newport Beach, California. EZ Lube is at the forefront of a consolidation currently taking place in this industry. The company has aggressive plans to grow their store locations over the next several years, as well as to leverage the chain management capabilities of the Retail.net solution.

In particular, EZ Lube is taking advantage of the flexible workflow capabilities within the Retail.net store operations and customer management solutions. A specifically tailored workflow process will be created and deployed at each EZ Lube location that will manage the customer interaction from the greeting, proposal, services delivery, through to finalization at the point-of-sale.

The EZ Lube project is a continuation in the Tomax strategy to expand its offerings in the service retail sector. These environments are defined by high touch customer experiences that involve deep interaction between the associate and the customer in what is typically a multi-step process. Tomax has a highly successful service retail model with implementations in hair salons and fitness centers, and now, the quick service automotive industry.

"EZ Lube is an operator with a first-class service and customer support model in place, and plans to grow. We're excited about the opportunity to partner and developed the new generation, world-class solution for this industry," says Eric Olafson, Tomax CEO.

About Tomax

Tomax is the leading provider of realtime merchandising and execution solutions and services that connect the dots across the demand-driven retail continuum. The Tomax Retail.net suite is a comprehensive set of components that help retailers integrate people and processes, improving results by providing timely, relevant, actionable information. Tomax customers include over 100 retailers, among them Air Terminal Gifts, Balducci's, Benjamin Moore, Coach House Gifts, Deseret Book, Franklin Covey, Kelly Moore, Kroger, LA Weight Loss, Raley's Supermarkets, Safeway, ShopRite, Snyder's Drug Stores, Sportsman's Warehouse, Trader Joe's, Travel Traders, TJX Companies (Marshall's and TJ Maxx), United Supermarkets, Winn Dixie and 24 Hour Fitness. Visit www.tomax.com for more information on Tomax customers, products and services.

Forward Looking Statements

Forward looking statements contained in this press release are made under the Safe Harbor Provision of the Private Securities Litigation Reform Act of 1995. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from the anticipated.

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