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Quaker Steak & Lube, The Official Chicken Wing of Racing

Quaker Steak & Lube, The Official Chicken Wing of Racing 

 

By: Bill Catania

 

SHARON, PA (May 17, 2006) What is the hottest thing around Lowe's Motor Speedway?  Here's a hint:  you won't find it on the track or on pit row, but you will find it at the Lube, located just a few car lengths from the speedway in Concord, North Carolina.

 

The Lube is Quaker Steak & Lube, home of the Official Chicken Wings of Lowe's Motor Speedway, a partnership that dates back three years with America's #1 motor-themed restaurant chain.

 

All 18 Quaker Steak & Lube locations serve the tender and delectable Buffalo-style chicken wings.  Prepared with a choice of 16 different sauces, Quaker Steak & Lube's wings were named "Best Wings USA" at the National Chicken-Out competition several years ago, proudly supporting their slogan "Ain't no Secret, It's the Sauce".

 

The wings - and the motor-themed restaurant chain that serves them - have fans wherever NASCAR devotees are found. 

 

"Our sponsorship of the Quaker Steak & Lube 200 NASCAR Craftsman Truck Series is our way of getting closer to the NASCAR fans, who we know through the years have been very loyal to our business", said George "Jig" Warren, Co-founder and CEO of Quaker Steak & Lube. Mike Evans, a Buffalo, New York resident and die-hard race crew member is evidence of just that. "The closest Quaker Steak & Lube is 90 miles from here in Erie, Pennsylvania but we don't think twice about getting in the car and heading there. The wings are great and we love the atmosphere. Each location is literally a shrine to motorsports". 

 

Proof of Quaker Steak & Lube's authenticity is evidenced by the patronage of top racing competitors and crew from NASCAR and other top touring series. Quaker Steak & Lube Concord, located in the heart of NASCAR country, has played host to Kerry Earnhardt, Rusty Wallace, Michael Waltrip, Andy Belmont and Kasey Kahne, among others. "We have drivers and crew members in here all year long, but notice more activity during the race weekends", stated Concord General Manager Steve Satterwhite. 

 

Fans in town for Speed Week can see FOX broadcaster and legendary NASCAR champion crew chief Jeff Hammond who will be appearing at Quaker Steak & Lube Concord on May 24th from 7PM - 9PM. "Whether you're watching from home or at the restaurant, Quaker Steak & Lube's chicken wings are fuel for the NASCAR fan," stated Hammond.

 

While their relationship with Lowe's Motor Speedway is the most visible of their motorsports sponsorships, Quaker Steak & Lube has made a name for themselves among race fans in the Madison, Wisconsin market as the "Official Chicken Wing" of Madison International Speedway. It is home to ASA Late Model Series weekly racing and a stop on the ASA Late Model Challenge Series tour. 

 

"We have enjoyed a great partnership with Madison International Speedway", stated Scott Acker, owner of the Madison, Wisconsin Quaker Steak & Lube. "With the Quaker Steak & Lube name being new in the upper Midwest, we found our motorsports sponsorship to be an effective way to instantly connect with a large pool of potential customers". To further support their sponsorship of Madison International Speedway, Quaker Steak & Lube Madison also sponsors ASA Late Model driver Bo Bavery and 18 year-old sensation Nick Nolden in the Limited Late Model division. 

 

Fans can tune-in for SPEED Channel's live broadcast of the Quaker Steak & Lube 200 NASCAR Craftsman Truck Series race on Friday May 19th at 8:30 PM.

 

CONTACT:     Bill Catania

(814) 461-9436

bcatania@bensur.com

 

About Quaker Steak & Lube:

Quaker Steak & Lube is a family-friendly, award-winning motor-themed restaurant chain that first opened in a converted gas station in Sharon, PA. Quaker Steak & Lube is famous for its award-winning chicken wings featuring 16 unique varieties of sauce, which supports their claim "Ain't no Secret, It's the Sauce". The Lube was recently recognized at the National Buffalo Wing Festival in Buffalo, New York, bringing home 1st, 2nd and 3rd place in the categories of "Best Traditional Hot Sauce", "Best Creative Spicy Sauce", and "Best Traditional BBQ Sauce" respectively.  Their recent accolades add to hundreds of local, national and international awards since its founding in 1974. The Lube is a fan favorite with its customers, supporting a high-energy "eatertainment" environment with a full calendar of Bike Nites, Family Nights, All-You-Can-Eat Wing Night, Cruise-ins, and local motorsports promotions. Learn more about "The Lube" at www.quakersteakandlube.com <http://www.quakersteakandlube.com/> .