WIX Filters Unveils New Merchandise Catalog

NEWS RELEASE

 

Contact:          Bruce Johnston
Ashleigh Lockhart

                        WIX Filters
Wray Ward Laseter

(704) 869-3383
(704) 926-1314

Bruce.Johnston@affiniagroup.com
ALockhart@wwlcreative.com

 

 

WIX Filters Unveils New Merchandise Catalog

 

GASTONIA, N.C. (May 16, 2006) - WIX Filters has introduced the 2006-2007
WIX merchandise catalog, offering an extensive assortment of apparel and
promotional items that provides distributors with an array of
WIX-branded items.

Among the new WIX logo products for 2006 are a lambskin leather jacket,
collapsible cooler with built-in radio, desk radio, poker set, Swiss
Army watch and "ringer" t-shirt. Part of WIX Filters' exciting and
eclectic program of sales promotions and marketing support, the WIX
merchandise catalog contains more than 90 items designed to increase
awareness of the WIX brand and drive sales of WIX products, including
golf shirts, t-shirts, golf merchandise, and novelty items. 

WIX logo products are available in a variety of styles, sizes and
quantities. In addition, eight products feature the new tagline, "WIX.
Where It Counts."

Customers can view the new catalog and place orders online at 
www.wixfiltersestore.com <http://www.wixfiltersestore.com/>  or contact
their local WIX Filters representative for a copy.

Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com
<http://www.wixfilters.com/> .

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