New dbaDIRECT Customers: Nova Information Systems, The Medical Assurance Company, Sara Lee Branded Apparel

CINCINNATI--May 17, 2006--Data Infrastructure Management services leader dbaDIRECT has added new customers from the financial services, insurance and retail apparel sectors. These three companies have chosen dbaDIRECT to monitor and optimize the performance of their mission critical enterprise databases, which frees resources for higher-value business IT initiatives.

The new customers are:

Nova Information Systems -- The third largest U.S. credit card processor by volume, and a wholly owned subsidiary of U.S. Bancorp. Nova specializes in providing integrated credit and debit payment processing, electronic check services, gift card and prepaid solutions, and software applications.

The Medical Assurance Company -- A recognized leader in developing insurance solutions that serve the needs of the evolving health care industry. The Medical Assurance Company, a subsidiary of the ProAssurance Corporation, has more than $3.4 billion in assets and almost $573 million in gross written premiums. ProAssurance is the nation's fourth largest active writer of medical professional liability insurance.

Sara Lee Branded Apparel - Maker of Hanes underwear, socks, and casual wear, a leadership brand that delivers outstanding comfort, value, and style. Hanes has been making comfortable, quality family products for over 100 years, featuring an extensive line of apparel, all in a variety of sizes and colors.

The addition of these three new customers follows a 21% increase in dbaDIRECT new business over the last four months of last year. Nearly half of the 14 new clients added during that period were Fortune 1000, Private 500 companies.

dbaDIRECT currently manages over 3,000 corporate databases. Data infrastructure as a managed service is suited for data intensive companies in the financial services, retail, utility and the consumer packaged goods industries. dbaDIRECT's broad appeal is because it is one of the only service providers who can manage all five major database platforms. (Oracle, UDB DB2, Sybase, Informix, SQL Server)

"Bringing on these quality institutions as clients speaks clearly to the benefits of transactional sourcing as an IT strategy," said dbaDIRECT CEO John Bostick. "In addition to cost containment, Data IM provides true flexibility for CIOs and the ability to focus IT talent and capital resources on strategic goals and innovation."

Data IM (data infrastructure as a managed service) is a scaleable set of automation, processes and expert services that enables companies to focus on higher-value, close-to-the-business IT alignment. dbaDIRECT has been a pioneer and leader in the Data IM market since 1998.

About dbaDIRECT Inc.

dbaDIRECT is a pioneer and leader in the field of Data Infrastructure Management and is the only company to provide complete support for all major database platforms (Oracle, UDB DB2, Sybase, Informix, SQL Server) using the ONguard IM process. dbaDIRECT manages thousands of databases for nearly 100 clients worldwide, half of which are Fortune 1000 and Forbes Private 500 firms. dbaDIRECT is SAS 70 Type II compliant. The company's international Data Operations Center is headquartered in Greater Cincinnati. For more information, please visit www.dbadirect.com or call Toll Free 877-687-3227, ext.300