Loyal NASCAR Fans Find More Reward Opportunities; First Fan Redeems RacePoints for ''Crew Chief for a Day''

CHARLOTTE, N.C.--May 16, 2006--Stoneacre Partners announces today the launch of the redesigned website for NASCAR RacePoints(SM), the Official Rewards Program of NASCAR(R). NASCAR RacePoints provides fans with an opportunity to earn points when they use the products and services of participating official NASCAR sponsors. Accumulated points can be tracked and redeemed online for exciting race-related rewards in the exclusive online NASCAR RacePoints catalog.

The new site features a completely overhauled Rewards Catalog, with more than fifteen new once-in-a-lifetime NASCAR experiences, and a more comprehensive listing of sponsor partners and their specific point earning opportunities including MBNA America Bank, America Online, Domino's Pizza, Enterprise Rent-A-Car, Exide Technologies, Goody's, Home123 Corporation and others. In addition, fans can earn points by shopping at over 200 name brand merchants by using the NASCAR RacePoints Online Mall.

"As the Official Rewards Program of NASCAR(R), NASCAR RacePoints is committed to providing loyal NASCAR fans with the very best online experience when they participate in our program," said Thorp Foster, President, NASCAR RacePoints. "This new website supports the growth of our program by expanding the ways to earn points and increasing the number of exciting race related rewards, and results in a more valuable program for NASCAR fans."

Frank Stack of Spring, Texas is an example of one fan who is making the most of his participation in NASCAR RacePoints. After recently redeeming 125,000 NASCAR RacePoints, Mr. Stack will attend the Coca-Cola 600 in Charlotte, North Carolina on May 28th, to become "Crew Chief For A Day". This unique prize, found only within the Access and Experiences section of the NASCAR RacePoints Rewards Catalog, will put Frank in the pits with the whole race team. He'll listen to the ongoing chatter between the driver and the pit on his own headset, and have an insider's view of the entire race.

To be a part of the action at NASCAR RacePoints, fans can sign up for free by going to WWW.NASCAR.COM and clicking on NASCAR RacePoints.

The NASCAR RacePoints catalog offers racing fans an exciting array of more than 120 different rewards within four categories: Access & Experiences, Apparel, Collectibles & Memorabilia and Merchandise. All the products and experiences in the catalog are from official NASCAR licensees including: Motorsports Authentics, Richard Petty Driving Experience, Wincraft and more. The catalog is full of officially licensed NASCAR merchandise and gear featuring over 25 of the sport's hottest drivers.

Within the Access & Experiences section of the NASCAR RacePoints catalog, fans will find unique fan experiences. These amazing rewards include the opportunity to become "Crew Chief For A Day" with a NASCAR team or to get front-row in the Driver's Introduction Red Carpet area at a select NASCAR NEXTEL Cup Series race. In addition to these outstanding rewards, fans can redeem their points for high-quality NASCAR merchandise and apparel from the top NASCAR drivers and teams.

About NASCAR RacePoints(SM)

NASCAR fans can join NASCAR RacePoints, the Official Rewards Program of NASCAR, and be rewarded for their loyalty to the sponsors of the sport. Currently, MBNA America Bank, America Online, Domino's Pizza, Enterprise Rent-A-Car, XM Satellite Radio, CENTRIX Financial, Exide Technologies, Goody's, Home123 Corporation, and Jackson Hewitt are issuing NASCAR RacePoints. Fans can also earn points by shopping at over 200 name brand merchants by using the NASCAR RacePoints Online Mall. Additional issuing partners will be announced periodically, and an up-to-date list can always be found on the NASCAR RacePoints website. Fans can sign into NASCAR RacePoints for free by going to WWW.NASCAR.COM and clicking on NASCAR RacePoints.

About Stoneacre Partners, LLC

Stoneacre Partners, LLC, a leading developer of affinity and customer loyalty programs, has secured long-term, exclusive rights from NASCAR to create, develop and manage the NASCAR RacePoints program. Stoneacre and NASCAR are working closely with numerous sponsors, licensees and promotional partners to develop earning opportunities and rewards for participants in the NASCAR RacePoints program. Stoneacre manages fan relationships for the entire sport of NASCAR by directly connecting the sport to its avid fans. The Stoneacre Partners team has a long history of creating and developing some of the most successful customer loyalty initiatives in history, including Marlboro Gear, Pepsi Stuff, and the Beanie Babies Official Club.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the #1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular season sport on television with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 38 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.

NASCAR (R), NASCAR.COM (R), and NASCAR RacePoints(SM) are trademarks owned by NASCAR, Inc.