duPont REGISTRY Launches Redesigned Luxury Auto Web Site
New dRAutos.com Site Delivers More Horsepower and Upgraded Features for Buyers to Find Perfect Car and for Sellers and Dealers to Link With Customers
ST. PETERSBURG, Fla., May 15 -- duPontREGISTRY.com(TM), the premier luxury/lifestyle online marketplace and a division of the duPont REGISTRY(TM) family of luxury magazines, today announces the launch of its redesigned auto web site designated dRAutos.com. The new site will appeal to buyers looking to find the ultimate exotic, sports and classic car as well as sellers wanting to reach the REGISTRY's(TM) leading affluent readership.
"The new site makes shopping for that coveted Lamborghini or selling your prized Rolls Royce a more pleasurable and certainly a more rewarding experience," duPont REGISTRY(TM) Publisher Tom duPont. "The finest cars in the world are now literally at your fingertips."
While the original web portal, which showcases exotic and classic autos, luxury homes, boats and content from Celebrity car magazine, is still operational, visitors can now access the new automotive site directly utilizing www.dRAutos.com. The new site provides an easy-to-read ad detail page, which lists vehicle specifications and options in clear formats. Up to 11 photographs of individual vehicles are now possible per page, and site visitors receive quick access to a seller's e-mail, phone, and mapping capability to locate a dealership if necessary.
"The redesign is not only more visually appealing, it also provides our clients and visitors with more functionality, delivering an improved user experience," explained Kathy Bybee Hartzell, Vice President of duPont Publishing's Internet Division. "Our primary content is an extensive vehicle inventory and we are proud to extend our online services to the top exotic and specialty car dealers and individual sellers and to assist the world's chief car buyers, serious collectors and dedicated investors."
The site redesign also features a zip code search capability to assist visitors and potential purchasers find their desired ride, whether it's across town or across the country. In addition, individuals wishing to sell high-line, exotic or specialty vehicles now have greater package options and may elect to customize their vehicle ads by selecting ad duration, incorporating additional photos, and including homepage and search results.
About duPont Publishing, Inc.
duPont Publishing, Inc., founded in 1984 and headquartered in St. Petersburg, Florida, publishes six luxury/lifestyle titles that reach individuals whose net worth significantly exceeds what is traditionally considered upscale.