Bugatti Automobiles Retains JMPR Public Relations for North American Media Relations Efforts

WOODLAND HILLS, Calif., May 15, 2006 -- Bugatti Automobiles S.A.S. (www.bugatti-auto.com), a division of the VW Group and designer and manufacturer of the Bugatti Veyron, the world's fastest production supercar, has contracted JMPR Public Relations to assist with the promotion of its 1,001-hp, 250+ mph supercar as it arrives in the U.S.

JMPR will assist Bugatti for its North American outreach, providing public relations assistance and media outreach for the company and its $1.3 million dollar supercar when it officially debuts at North American retailers, beginning in the spring. JMPR will also work with Bugatti's North American retail operations to coordinate and support location-based events organized around a targeted, high-demographic national audience.

JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Automobili Lamborghini, Black & Decker (Price Pfister and Kwikset divisions), Boyd Gaming Corporation, Carroll Shelby International, Inc., Coker Tire Company, Ducati North America, duPont Publishing, Foose Design, Hagerty Insurance, Meguiar's, Inc., Mid America Motorworks, the Petersen Automotive Museum, RM Auctions, and PEE Channel.